How does Lugen Family Office work with you?
We’re part of your team. We’re in your corner. Our clients trust us because we are committed to transparency, accountability, creative strategies, and total disclosure.
- We believe our clients’ wealth should be respected, protected, expanded and nurtured.
- We believe families must treat their wealth as their core business.
- We believe in serving as your advocate on agreed upon projects, while providing you with independent strategic advice which helps you achieve success.
- We believe that families should not be faced with conflicted decision making; so we strive to mediate disagreements to ensure amicable solutions are decided.
- We believe that our clients should stay in control of their own wealth, always be engaged, and constantly learning.
Why We Have Developed A PRIVATE Eco-System For You?
Featured Family Office Services
LEGACY PLANNING
Legacy Planning
Featured Legacy Planning Services
Why Legacy Planning?
- Provides Peace of Mind that you have taken the necessary steps to protect your loved ones
- Empowers family dynasties through seven generating planning
- Inspires you to focus on intergenerational priorities based on Time, Talents, and Treasures
- Clarifies what is most important in your life
- Allows you to have a meaningful impact on the lives of your children and grandchildren by passing on values and a family mission
- Estate Planning done with your heirs rather than at your heirs
- Prepares the next generation for business succession and wealth management
- Capture and preserve your personal and family story for generations to come
- Allows you to have a meaningful impact on the lives of your children and grandchildren by passing on values and a family mission
- And Provides a Legacy From The Heart!
Chuck Feeney’s Legacy
To Learn More About Our Seven Generation Legacy Process, Click here
WEALTH MANAGEMENT
Private Wealth Management
Featured Wealth Management Services
Why Private Wealth Management?
- Referrals to Independent Third Party Managers and Institutional Custodians
- Customize your investment profile depending on where you are in your life journey
- Help with financial planning, retirement planning, risk management, estate planning, wealth preservation, and tax planning
- Be your own family bank
- Facilitation of your wealth management needs through our strategic partners which are highly qualified and properly licensed professionals
- Access to private equity opportunities
- Low competitive fees
- Access to private equity opportunities
- Wealth management focused on what you value rather than the value of what you own
- We understand that managing family wealth is vital to a sustainable legacy!
- We understand that managing family wealth is vital to a sustainable legacy!
PRIVATE FINANCE
Private Finance
Featured Private Finance Services
Why Private Financing Is Important?
- Increase capital to take your vision to the next level
- Improve the quality of your infrastructure
- Hire or retain the right talent
- Purchase new equipment, real estate, or even buy competitors to expand your business
- Private investors have significant business knowledge, industry experience, and networking contacts that can often substantially improve your business
- Bring aboard investors that will lend considerable credibility to your business and potentially open other sources of financing for your company
- Negotiate a win/win deal for all stakeholders!
- Negotiate a win/win deal for all stakeholders!
Our Process
Transforming People, Processes, and Products Into A Successful Fundability Story
Depending on your equity and debt financing needs, Lugen Family Office can help facilitate private financing in three ways:
- promoting your opportunity to our network of UHNW families which may act as a direct investors;
- by making introductions to our global network of single and multi family offices and/or our private network of venture capitalists, investment bankers, and private equity investors who invest in your marketplace; and/or
- joint venturing with you on your project for an agreed upon share of your company’s revenue and % of ownership or back end participation.
Our Conversation Begins By Reviewing The 3Ps
Our Due Diligence Process Involves Understanding Your Business Model
John Cooke is a seasoned innovation expert with over 20 years experience working for Mars Inc. John recommends probing the following key areas:
A) Business Direction, Processes, and Value Model:
Values, Culture and Leadership:
- What principles form the basis for behaviours within the organisation and, more specifically, what are the key criteria which provide the basis for prioritisation decisions? Probe this area by referring specific examples from the company’s innovation history.
- Where does the key drive for innovation come from within the organisation? For example, is innovation initiated most commonly in sales, manufacturing or R&D?
- What is the attitude to risk? Is decision making based on gaining consensus or through personal accountability?
- How engaged is senior management in innovation activity?
- What type of innovation mindset does senior management have? E.g. when they say they want a “break-though” do they really mean it?
- How does the business Mission Statement relate to this innovation challenge?
Business Processes, Financials, Business Model and Network:
- What product development process does the company operate?
- What processes does the company follow to build its capabilities? E.g. recruitment, research, manufacturing, commercial, marketing and sales.
- What processes does the company follow to generate revenues?
- What other partners operate in the value chain and what are their financial investment and rewards?
- What other partners operate in the value chain and what are their financial investment and rewards?
- How is the organization funded?
- What is the attitude to capital spending and valuation of assets? Probe around tangible assets and intangible assets (e.g. IP)
B) Market:
Market structure:
- Who does the client sell their product or service to?
- Who uses the product?
- What does the market landscape look like? How does the client segment their market?
- What is the geographic scope of the current market?
- Who are the other stakeholders in the success of the product or service?
Category and brand values:
- How does the client define their market category?
- What does the client think the key considerations are for this category?
- What does the client’s brand mean to consumers or customers in the category?
- Given the current brand and category, how open to new products or services might the current consumer base be?
- How are consumers and customers using the client’s product or service? What are the key consumer or customer problems that the product solves?
- What are the underlying consumer or customer insights that form the basis for the product or service?
C) Current Offering and Competitors:
Technologies, performance, value and context:
- What technologies and capabilities are key to the client’s current competitive position?
- Which areas of product or service performance are currently most important to consumers and customers?
- What is the current pricing structure?
- Are there critical considerations which might limit innovation such as surrounding infrastructure and large capital investments either by the client or their partners?
The competition:
- Who is the main competitor?
- Which competitor has the best-in-class performance?
- Is there a key limitation which all products in the category suffer from?
- Is there any competitor IP which might limit future innovation?
We Strategize With You On Private Financing Options And Then Facilitate Your Process
Paul Niederer is one of world’s leading authorities in equity based investments and raisings and constructing collaborative funding solutions. Paul describes the Fundability Circles as follow:
Each of the circles reflects a strong success pillar.
- A Story told with clarity. It needs to be convincing, compelling and credible
- An enthusiastic, grounded Team. It needs to be a balanced (Steve Jobs/Steve Wozniak), passionate,capable and likeable Team.
- And Supporters who believe in what you are doing. There needs to be lots of suitable people to share the story with and engage with.
In addition it is at the intersection of the circles that a simple check reinforces the overiding strength of Story, Team and Supporters.
- Relevance. The story being pitched needs to be relevant to the supporters of the product, the service, the technology, the team, the geography or for whatever reason they are “supporting”.
- Capability. The team must be capable of implementing the story they are selling.
- Credibility. The supporters need to see the team as credible and worthy of their trust.
BUSINESS CONSULTING
Business Consulting
Why Retain Our Family Office For Business Consulting?
- Get a second opinion of the strengths and weaknesses of your business structure
- Retain a private and confidential strategic consigliere to help you with important decisions
- Discuss unique solutions that reflect your circumstances and aspirations
- Exposure to expertise derived from other industries and sectors
- Explore how to empower your business by effectively using your people, processes, and products
- Access our global strategic network to enhance your presence in your local market
- Knowledge of best practices
- Our family office acts on your behalf so we align with your best interests
The Importance Of Your Own Personal Coach
Our Unique Process
Your Business Consigliere
Meeting your desired outcomes is really determined by three elements: desire, capacity, and practice. Daryle Doden, CEO of Ambassador Enterprises, explains these core elements as follows:
The Importance of Desire
The role of a Family Business Consigliere is to counsel business owners, and their families, through guidance, support, accountability and encouragement in creating an inspirational life story.
While you were in that four-year span, you probably didn’t notice much change; from your perspective it was gradual and seamless. But if you could see the two versions of yourself standing side by side – and especially if you could talk to them both – the growth would be readily apparent.
Desire is present when you recognize a need or are attracted to a benefit. You can desire a spouse, a car, a promotion, a skill, and so on. If that desire is strong enough, you have sufficient motivation to step out of your comfort zone and accept the risk of failure.
Capacity is your potential to receive and apply the knowledge needed to fulfill a desire. Having enough personal capacity does not mean you will actually apply anything; it just means you have the potential; you are not disqualified by an insurmountable limitation.
Bill Gates On Capacity
Practice is the application that transforms a desire from theory into reality. In its earliest stages, practice is simply action – forcing your capacity to do something with your desire. Early stages of practice are often discouragingly clumsy, but they graduate from indiscriminate action to more refined action as experience introduces additional knowledge. Practice gives way to better practice, and that yields growth in any endeavor.
Michael Jordan on Practice
At Lugen Family Office, we believe that changing your thoughts will change your beliefs which will change your habits. Therefore, your decisions about why, what, when, who, and how you practice on a daily basis have a significant impact on your trajectory for growth. To simplify, Daryle Doden looks at the main choices you can adopt to alter your trajectory.
“One strategy is to grow through more individual practice (depicted in the lighter green arrows). Growth continues but levels off slightly for two reasons. First, you are likely to see diminishing returns from simply repeating the same action, especially when restricted by your own perspective; you don’t know what you don’t know, and you can’t see what you can’t see.
Second, like most of us, you will tend to deal with that diminishing return by lowering your commitment to practice. Concluding that you’re reaching the limits of your capacity to improve, you may prematurely settle for an unnecessary ceiling. The gold arrows illustrate an alternate strategy that involves other people in the ongoing practice. Although this adds some complication, it also ignites additional engines.
A coach asks powerful questions and provides valuable external feedback. This usually includes encouragement (affirmation of what you’re doing right), exposure of blind spots (education on what you’re doing wrong), and co-creation of supporting structures, including accountability.”
Your private family business consigliere will collaborate with you to elevate your trajectory so that you can have a healthier, more fulfilling, and increased productive life. Although the ultimate trajectory is your choice, your Consigliere, along with a strategic and collaborative team, will keep you accountable to your passion, values, and purpose in life. Remember, it’s difficult to get a truly objective answer from yourself about your business, or even certain aspects of your life, but your Consigliere will always tell you the truth, even if you don’t want to hear it.
Using our innovative Seven Generation Legacy Process, Business Families can now enhance trust, improve communication, gain clarity on important leadership issues, and train the the next generation with their own private and confidential Consigliere. Effective and efficient succession planning, business transition planning, business exit planning, business financing, business expansion, mergers and acquisitions, and leadership coaching are now within your reach through Lugen Family Office.
Family Business Consigliere Services are customized to your needs and can include…
- Help in developing your vision
- Creating a Common Mission statement based upon your values
- Building a Family Business governance structure
- Developing strategies for continuity
- Education and development of the next generation and successors
- Creating a strong family and business culture through unique ability management (using our proprietary Money Ball system)
- Communication building
- Project Management of goals and business opportunities
- Assistance in deal making through Lugen Family Office and our Strategic Network
- Assistance in deal making through Lugen Family Office and our Strategic Network
Lugen Family Office also works with leading psychological, behavioral, and sociological experts to assist our clients better understand themselves and the people around them. After a comprehensive psychometric, behavioral, and cultural assessment, Lugen Family Office helps family businesses align their true desires with their core values.
Our Fees: Please contact us today for a free initial consultation about your most important issues and urgent projects. If Lugen Family Office can assist you, we will provide you with a confidential Engagement Agreement that clearly specifies your family business needs and how Lugen Family Office will act as your Family Business Consigliere. Our mission is to make your business dreams come true in the quickest and most cost efficient manner. Fees start as low as $1,000 US per week for 1.5 hours of consultation.
This will be one of the best investments you, your family, and your business will ever make since true wealth can only be achieved through aligning desired results with your core values.