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The Model of Hope: Daniel Simkin and Ethan Wasserman
Daniel Simkin is the co-founder and co-director of HopeBook, Inc, a nonprofit organization dedicated to help cancer patients. He was born and raised in Venezuela. In 1997 he was diagnosed with Non-Hodgkin Lymphoma and the doctors’ prognosis revealed that Daniel would only live for two months. He not only survived and lived past those two months, but he fought cancer for a year. He remembers that there were 23 other children in the Cancer Ward at that time who were also battling this horrible disease, of which he is one of only three survivors from that group. Today he has been cancer free for 15 years. For Daniel, cancer has changed his entire viewpoint on life, and he really enjoys helping cancer patients. Daniel is the co-founder and co-director of HopeBook, Inc, a non-profit organization dedicated to help cancer patients.
Currently, Daniel lives and studies in New York City. He is majoring in Business Management and minoring in Mathematics at Yeshiva University and will be graduating in 2014. Daniel is a serial entrepreneur who, at 22 years of age, has created six different companies. Daniel plans to continue dedicating his time to those with cancer.
Ethan Wasserman is a co-founder of HopeBook, a non-profit that helps young cancer patients through the tough challenges they face everyday. His co-founder suffered from cancer and realized that even simple questions like, “Why is this happening to me?” are hard to answer. HopeBook was started to provide these answers and stop patients from feeling alone. HopeBook is a community project dedicated to creating, distributing and providing hope to patients in the form of a book. This interactive diary is a collection of information, games, health facts and stories of people who overcame the same struggles and are alive and thriving today. It provides a vision of a future to patients by sharing stories of many others who survived the same disease. It has created a network of friends who use their experiences to help current patients. Ethan graduated Yeshiva University with degreesin Psychology and Political Science. He is currently a Presidential Fellow for the Sy Syms School of Business at YU.
Fun is the Future: Mastering Gamification
Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.
GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder
Steve Blank: “Entrepreneurship is a Calling”
Steve Blank, serial entrepreneur and Stanford consulting associate professor, explains what it takes to become a successful entrepreneur. He appeared at the E-Provocateur speaker series hosted by the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business on October 23, 2012.