Post Tagged with: "Right Stuff"
Business Ideas – 3 Success Lessons From Julie Aigner-Clark (Baby Einstein) Today we’re going to take a closer look at a stay-home mom who just wanted to make a video to entertain and educate her children, but in the process helped develop a billion dollar business. This is the story of Baby Einstein developer Julie Aigner-Clark and the top 3 lessons that you can learn from her success. “Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby. At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.” – Julie Aigner-Clark Julie Aigner-Clark (born February 16, 1947) is an American entrepreneur that developed the Baby Einstein video series for children. She grew up in Michigan and went to Michigan State University, where she majored in the humanities. Right out of school, Aigner-Clark began teaching English to high school students. She was enjoying her new profession and her ability to help shape and educate young minds, when something happened that would change the course of her life forever. After Aigner-Clark had her first daughter, she became fascinated by the latest research dealing with newborns and their capacity to learn. She began to search baby stores far and wide for material that was both educational and appropriate for her child’s development, while still being fun. At the end of her search, Aigner-Clark had come up empty handed. So she began to think about creating her own product. She thought that if she couldn’t find what she was looking for in stores, maybe other mothers were in the same situation. Being the busy mother that she was, however, she didn’t act on her idea until a full year later. Along with her husband, Aigner-Clark borrowed a friend’s video camera and headed into her basement to film what would become the first of many Baby Einstein videos. With her baby as the live audience, her cat as a prop, and her husband as the videographer, the pair set out to create their vision. Turned down by many retailers, Aigner-Clark decided to hit the floors of toy trade shows to get the word out about her product. Still, she found it difficult to find people who shared her enthusiasm. Finally, however, Aigner-Clark was able to convince a buyer from The Right Stuff, a high-end toy retailer, to stock a few trial copies of her video in their stores. When they sold out within three days, The Right Stuff agreed to sign an exclusive deal with Aigner-Clark. Baby Einstein videos were now being distributed in 34 stores across the country, and selling out fast. Today, the Baby Einstein is being produced by Disney and total revenues are over $1 billion annually. Action Item […]