Post Tagged with: "Richard Branson"

 
  • What Google and Richard Branson Can Teach Us About Success

    Alexander Goldstein, founder and CEO of Eligo Energy, explains.

     
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  • Leave school at 16 and see the world, says Virgin boss Sir Richard Branson

    Children should leave school at 16 and go travelling to learn the life skills they need to get on in the world, Sir Richard Branson has said.

     
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  • Richard Branson shares his vision of a sustainable world | TechRadar

    Richard Branson shares his vision of a sustainable world | With a mixture of innovation and regulation, we can power the world with renewable energy by 2050, says entrepreneur Richard Branson.

     
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  • Here’s what Richard Branson, Tony Hsieh, and 21 other successful executives ask in every job interview

    Here’s what Richard Branson, Tony Hsieh, and other successful top executives like to ask.

     
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  • Richard Branson and Mark Zuckerberg Think This Is the Worst Strategic Mistake You Can Make

    Don’t Be Obsessed By Where The Other Guys Are Heading

     
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  • Business Books – The Virgin Way: Everything I Know About Leadership

    Business Books – The Virgin Way: Everything I Know About Leadership By Richard Branson     While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.   Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the “Virgin Way.”   This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box, —an expression he despises, —but Branson asserts that “you’ll never have to think outside the box if you refuse to let anyone build one around you.  

     
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  • Business Ideas – How to Sell Something Like P.T. Barnum

    Business Ideas – How to Sell Something Like P.T. Barnum by Evan Carmichael     Evan Carmichael discusses how you can sell, promote, and showcase your business like America’s greatest showman, P.T. Barnum.   “Without promotion something terrible happens… nothing!” — P.T. Barnum   Phineas Taylor Barnum (July 5, 1810 — April 7, 1891) was an American showman, businessman, and entertainer. Above all else, P.T. Barnum was a salesman and promoter who knew how to get people talking. Today, the legacy of his work lives on in the Ringling Bros. and Barnum & Bailey Circus, still billed as ‘The Greatest Show on Earth.’   When P.T. Barnum first launched his business, there was heavy competition as many entrepreneurs had set up their own traveling road shows. He knew that in order for his circus to succeed he needed to get people excited about it by being extremely different from everyone else.   Action Item #1: Sell Something Unique   How do you really stack up against your competitors? Are you honestly that different? If you are an average company with an average product selling at an average price then guess what you get? Average results.   To be successful you need to have a point (or points) of differentiation. It has to be something that is noticeable to people who don’t understand your industry. In the circus business you have to get good performers and P.T. Barnum went out of his way to find the best. From the Fiji Mermaid to Siamese twins Chang and Eng Bunker to General Tom Thumb the Midget P.T. Barnum had a unique product that none of his competitors could match.   Think about if a potential customer found your website and five of your competitors’ websites. Would they get the feeling that you are very different from the others? Be honest with yourself and if the answer is “not really” then it’s time to get to work on creating an offering that is truly unique in your industry,   Action Item #2: Promote, Promote, Promote   You can have the greatest product or service in the world but if nobody knows about it, your business won’t last very long. Whatever market you’re selling to is likely full of competitors. Even if you have a better quality product or service, your competition can get more business than you if they promote themselves properly. To be a successful entrepreneur you need to both provide an outstanding offering (Action Item #1) and promote it so everybody knows about it.   One of my favourite quotes from P.T. Barnum is “Without promotion something terrible happens… nothing!” If you’re not out promoting and selling your product then your competitors are taking your customers from you even if you can provide them with a better option. If you’re not out promoting then you lose and your customers lose.   Promoting your business doesn’t have to be expensive and you don’t have to be a great people-person. You just have to […]

     
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