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Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)

Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)

http://youtu.be/PKQqWHK2AF0

Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)

Green (Create) Characteristics:
–Visionary thinkers
–Big-picture thinkers and experimenters
–Surrounded by diverse people
–Quick and charismatic
Short attention span / unfinished projects
–Reliance on predictions and forecasts
–Ignore rules (hard to manage)
–Unique/ Individual/ Different
Embrace diversity and work with outside organizations
–Constant novel / new experimentation
–Inattention to detail

Green (Create) Optimal Environments:
–Multiple stimulating projects
–Flexible (and free of direction and management)
–Unorthodox work schedule
–”Greenhouse” funds in budget
Independent and group scenarios

Companies with Green (Create) Characteristics:
–Pixar
–Apple
Genentech