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Business Ideas: 3 Business Lessons From Henry Heinz by Evan Carmichael
Today we’re going to look at how the son of immigrant labourers went against the dream his parents had for him to become a preacher and built one of the most successful companies in the food production business. This is the story of Henry Heinz and the top 3 lessons that you can learn from his success.
“To do a common thing uncommonly well brings success.” – Henry J. Heinz
Action Item #1: Create a Catchy Slogan
Whatever industry you’re in, you probably have many competitors. How can you stand out from everyone else? A great way to cut through the clutter is to create a catchy slogan that highlights what you’re really good at.
Heinz was looking for a slogan while riding on a streetcar in New York one day in 1896. He then saw an advertisement for a shoe store; it read “21 Styles.” According to Heinz: “I said to myself, ‘we do not have styles of products, but we do have varieties of products. Counting up how many we had, I counted well beyond 57, but 57 kept coming back to my mind. Seven, seven — there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that ’58 Varieties’ or ’59 Varieties’ did not appeal at all to me as being equally strong.”
With that, Heinz immediately jumped off the streetcar, went down to the print shop, and drafted up a card with the new 57 Varieties slogan. Reflecting back, Heinz acknowledged: “I myself did not realize how highly successful a slogan it was going to be.”
Action Item #2: Be Unique with Your Promotions
Another great way to cut through the clutter and have potential customers pay attention to you is to be unique with your promotional campaigns.
No tactic was too flashy or gaudy for Heinz. He wanted his products to stand out and shine — literally. In 1900, Heinz decided to erect the first ever electric sign in New York City, on the corner of Fifth Avenue and 23rd Street in Manhattan. Standing six stories tall, the sign was a large electric-lit pickle that bore the Heinz name and its “57 Varieties” slogan. In the display room below the sign, Heinz’s employees could be seen packing miniature pickles into bottles. The sign took 1,200 light bulbs to build and cost the company some $90 every night, but for Heinz, it was all worth it. For years, this electric pickle impressed shoppers along the famous New York strip and served as invaluable advertising.
Heinz was a master promoter, and was even responsible for pioneering one of the major trends in the industry. Obsessed with quality, freshness, and cleanliness, Heinz invented the concept of the “factory tour.” Anyone who was interested in seeing how Heinz produced and packaged his products was now allowed to witness the process first-hand. He was confident in his operations and believed opening it up to the public would help build confidence and trust in his company. The move sparked an outburst of positive publicity, not to mention a wave of copycats.
Action Item #3: Have a Quality Product and Be Proud of It
Most of the famous entrepreneurs achieved success not because they were trying to make a lot of money but because they created a product or service that was good quality and they were proud to make and promote.
Heinz was very proud of all of his products. In addition to allowing the public access to his factories, Heinz also opened up his products to them — literally. He was one of the first to ever package his products in clear, glass bottles. Heinz’s competitors would often use filler ingredients to pump up the volume of their products, and then conceal the fact by using opaque, coloured containers. Heinz wanted his customers to see exactly what they were buying. He was proud of his products’ quality and offered transparent bottles to ensure customers they were getting their money’s worth.
Heinz’s biographer, Robert C. Alberts, claimed that Heinz had hit on one of the most important and shaping business ideas of his time: that a pure article of superior quality could find a ready market through its intrinsic value, so long as it was packaged and promoted properly.
Business Ideas – 3 Business Lessons From Calvin Klein by Evan Carmichael
Today we’re going to look at how a young entrepreneur had to decide between launching a fashion business or supermarket business. He chose fashion and created on of the most recognizable names in the industry. This is the story of Calvin Klein and the top 3 lessons that you can learn from his success.
“I think fantasies are for the birds. If there’s something I want, nothing stops me.” – Calvin Klein
Calvin Klein (born 1942) is an American fashion designer and founder of the company that bears his name. As a young child instead of playing sports like the other kids, Klein spent his time indoors teaching himself how to sketch and sew designs. He didn’t have many friends and would often accompany his mother on shopping trips throughout the city on her quest for discount clothing.
After graduating from the Fashion Institute of Technology in New York, Klein was practically broke, still working part-time at his father’s grocery store, and decided he would take his $2,000 life savings and start his own business. He started by designing a line of coats. The company’s first major step to success came by accident a year after its inception, when a businessman got off the elevator on the wrong floor and happened to wander into in Klein’s office. This businessman turned out to be a coat-buyer from the major department store Bonwit Teller. After placing an order for $50,000 worth of coats, he told Klein, “Tomorrow you will have been discovered.” In its first year, the company booked $1 million worth of business.
In 2002, Klein sold his company for $400 million and $30 million in stock. Before the sale, Calvin Klein Ltd. had 900 employees and worldwide sales of over $3 billion.
Action Item #1: Be The Expert
Action Item #2: Reach A Wide Audience
Action Item #3: Stay Focused
” I think fantasies are for the birds. If there’s something I want, nothing stops me.”
” You can’t advertise for one group. Otherwise, you end up having a very small business!”
“Doing everything as well as possible meant survival.”
David Steindl-Rast: Want to be happy? Be grateful
The one thing all humans have in common is that each of us wants to be happy, says Brother David Steindl-Rast, a monk and interfaith scholar. And happiness, he suggests, is born from gratitude. An inspiring lesson in slowing down, looking where you’re going, and above all, being grateful.
Brother David Steindl-Rast, a Benedictine monk, meditates and writes on “the gentle power” of gratefulness.
WHY YOU SHOULD LISTEN TO HIM?
Many first met Brother David Steindl-Rast through a viral video called “Nature. Beauty. Gratitude,” where Louie Schwartzberg’s footage of time-lapse flowers in bloom is narrated by Brother David’s moving words asking us to simply be … grateful. Since 1953, Brother David has been a monk of Mount Saviour Benedictine monastery in New York, dividing his time between hermitic contemplation, writing and lecturing. He’s the cofounder of gratefulness.org, supporting ANG*L (A Network for Grateful Living).
He was one of the first Roman Catholics to participate in Buddhist-Christian dialogue, and is the author of The Ground We Share, a text on Buddhist and Christian practice, written with Robert Aitken Roshi. His other books include Gratefulness, the Heart of Prayer and Deeper Than Words. His most recent book is 99 Blessings, a series of prayers for the general reader — whether people of faith, agnostics, or uncertain.
A member of the Calmaldolese order of monks, and well-known for his far-reaching interests in theology and science (he has explored the implications of contemporary physics with Fritjof Capra, the author of The Tao of Physics), Steindl-Rast does a wonderful job of exploring the relationship between prayer and that sense of gratefulness that comes with love, which is at the very center of what it means to be human. “To bless whatever there is, and for no other reason but simply because it is, that is what we are made for as human beings,” he writes. Connecting contemplation and action, he affirms that contemplation may best be realized by “acting in love.” “Thinking about God is important,” he states, but “acting in God leads to a deeper knowledge. Lovers are closer to love than scholars who merely reflect on love. It would be a bit awkward to reflect on kissing while you kiss.” –Doug Thorpe
From the Author
It makes me happy that, after almost two decades, this book still finds a steady stream of new readers. Now and then, I hear people who made Gratefulness their daily reading in a time of crisis, in sickness, or on their deathbed. This fills me with awe. So does that fact that groups who read and discuss books together have found this one helpful. What do I myself like about it? That it treats the main aspects of gratefulness in a systematic way, without – I hope – being dry. And I specially like the list of key words arranged from A to Z (yes, I even have one for “X”).– Br. David Steindl-Rast, March 2002
The key to transforming yourself — Robert Greene
Why do we fixate on the things we can see immediately when we crave change? In this passionate talk Robert Greene shares the key to transforming ourselves and also talks about his own personal transformation and his path to becoming a bestselling author.
About Robert Greene
Robert Greene is the internationally best-selling author of The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War and The 50th Law (with rapper 50 Cent). His books have been translated into 17 languages. He has worked in New York as an editor and writer at several magazines; and in Hollywood as a story developer and writer. He has lived in Brixton, Paris, and Barcelona; speaks several languages and worked as a translator.
He tweets as @RobertGreene
Tania Luna: How a penny made me feel like a millionaire
As a young child, Tania Luna left her home in post-Chernobyl Ukraine to take asylum in the US. And one day, on the floor of the New York homeless shelter where she and her family lived, she found a penny. She has never again felt so rich. A meditation on the bittersweet joys of childhood — and how to hold them in mind.
Tania Luna co-founded Surprise Industries, a company devoted to designing surprise experiences.
WHY YOU SHOULD LISTEN TO HER?
Tania Luna has an unusual title: she calls herself a “surprisologist.” The co-founder and CEO of Surprise Industries, Luna thinks deeply about how to delight, and how to help individuals and teams thrive in uncertain circumstances and develop the bonds needed to get through them.
When Luna was invited to take part in TED’s Worldwide Talent Search in 2012, she expected to give a talk about surprise and the importance of not being attached to outcomes. However, she was inspired to tell a more personal story — one many of her closest friends didn’t know — about her Ukrainian family getting asylum in the United States when she was 6-yeard-old and arriving in New York with virtually nothing. She sees her work as connected to her upbringing — in which a piece of Bazooka bubble gum, a thrown-out toy or a mis-delivered pizza was magical — because it gave her an appreciation for the joy of little surprises.
Consciousness: The Missing Link by Radhanath Swami
Despite decades of advancement in science and technology, we are somehow facing increasingly complex problems to solve — both individual and collective — even in the most affluent nations: identity issues, high divorce rates, unexpected violence, high school dropouts, teenage pregnancy, environmental crisis, energy shortage, unemployment rates, unstable economy, rising healthcare costs, etc. Why and where is the disconnect ?
The Vedic model of consciousness that’s described in the ancient Sanskrit texts of India provides dramatically fresh insights into the root cause of these problems — and their solutions — in the most unexpected way. In this talk, Radhanath Swami will explore the inner workings of consciousness based on this model and discuss its application in the modern day context.
Radhanath Swami is a renowned Vedic scholar, a highly respected bhakti-yoga teacher and author. As a counter-cultural young American teenager, he left a promising career behind 40 years ago and hitchhiked all the way across the world in search of deeper meaning of life. Convinced from his world travels that the fundamental problems of the society are simply caused by basic human frailties irrespective of race, nationality, sex or economic status, he dedicated his life to the exploration of solutions to the world’s problems through advancement of human consciousness. He is currently based in New York and travels frequently giving presentations and workshops at universities, corporate venues, community, yoga and cultural centers.
Matthew Hussey | The Psychology of Entrepreneurship
Matthew Hussey, declared the “Anthony Robbins of the 21st century” by 21 Convention architect Anthony Dream Johnson, Matthew’s rise to success as a speaker and a coach has been meteoric. From beginning as a one to one coach working with people in coffee shops, he now runs programmes across the globe for people looking to take every area of their lives to the next level.
With packed out seminar rooms from London to New York, he is a rising star in the speaking world and is gaining international status as a life strategist — transforming the lives of individuals of all ages, from every walk of life.
Matthew has created two major coaching companies that cater to customers from all across the world. The first, www.matthewhussey.com started as Matthew’s very own passion project. This has been built into a world-renowned service for peak performance coaching where he now has the full backing of a whole team of experts. His creations include specialist programmes on confidence, impact, and full life transformation retreats held in 5 star locations globally. Here clients spend 6 days in luxury villas in exotic locations where they have their own private chef and are coached by Matthew personally the entire time. Recent retreats have included Nice and Florida. His larger seminars take place anywhere from London to packed out rooms in New York’s Times Square.
Matthew soon become known for his extensive coaching and research into the world of human attraction, resulting in his latest venture, www.gettheguy.co.uk which exploded onto the scene in 2008, immediately gaining mass media attention in both the UK and the United States. The company recently released a DVD program which has already been reviewed by Okay Magazine, and Matthew’s notoriety in the area of human attraction landed him a spot as the resident dating expert on ITV’s This Morning as well as being a regular columnist for Now magazine.
Matthew has now been featured on major TV stations across the world. He’s provided advice on CNN, GMTV, The Today Show for America, NBC, and featured on a primetime BBC3 series ‘Undercover Princesses’. Matthew is also featuring in a new prime time series for Living TV ‘House of Grazia’ (released June 2011) and is the primary expert on a brand new prime time MTV series (which will be released globally to 60 nations in October 2011).
Under his MH brand he has been contracted to work with various prestigious individuals and large corporations. Private clients have included directors of major FTSE 500 companies including Morgan Stanley, hedge fund managers, and even royalty.
He has also partnered with major institutions in charities. In 2010 he was invited to lecture at Oxford University to the department of Neuroethics. Other talks include training for teachers at the highly regarded ‘Teach First’ annual conference, and a charity speech with members of the royal family at the Children In Crisis annual dinner.
He has become known for partnering with renowned global brands. In 2010 he worked side by side with makeup company Bare Escentuals on the launch of their new foundation product, and with Hugo Boss on the launch of their major 2010 fragrance, Boss Bottled Night. He has now been contracted to work with the large cologne chain ‘The Perfume Shop’ to increase their brand presence in 2011.
In mid 2010 he hosted the ‘Sales Consultant Of The Year Awards’ for Proctor and Gamble. He also worked with the entire women’s network of US Legal giant Weil-Gotshal in empowering them in a corporate environment, as well as the senior employees of Accenture in improving their confidence and impact in the workplace.
Through his database and his clients, Matthew now works with tens of thousands of people across the world every year. Clients fly from all over the world to visit his programs in London, as well as travelling to be part of his immersive life-transformational retreats.
Good Foods Taste Great: David McInerney
Join FreshDirect’s co-founder David McInerney, as he champions changing the way people eat as a featured speaker at the 2013 TEDx Manhattan conference. McInerney travels the world meeting with hundreds of farmers, fisherman, and ranchers to source the healthiest, freshest, highest quality foods in existence for FreshDirect’s customers. During his travels, McInerney has become keenly aware that there is a fundamental flaw in our food system, which forces our farmers to grow food for transport rather than taste. What’s more, today fresh foods don’t taste like they should; people aren’t eating them, and processed foods are winning–and its crippling our country’s health. During TEDx Manhattan, McInerney calls on the retailer and the consumer to help change our broken food cycle and join in his taste crusade, to allow farmers to grow good foods that taste great, helping to change the way people eat, and change the world.
David McInerney has been on a “tastes-great” crusade for the past twenty years. A former French-trained chef, he is a co-founder of FreshDirect.com, the leading online grocer in the U.S.
In strategically setting the direction for food at FreshDirect, David helps educate and provide higher quality fresh food to millions in New York and Philadelphia. Every year, he spends the majority of his time visiting and building relationships with local and global farmers, ranchers, and fishermen, giving him a rare view across the entire sustainable food spectrum. David started his food career while studying and working in Burgundy under renowned chef Bernard Loiseau at his Michelin 3-Star restaurant La Cote d’Or and later under legendary New York Chef David Bouley.
He is a sought after speaker and food educator. He has dedicated his life to changing the way consumers eat, and how the industry sources fresh, healthy, sustainable foods.
Overcoming Dyslexia, Finding Passion – Piper Otterbein
Piper Otterbein is a senior at Cape Elizabeth High School. Piper was born in New York, but she has lived in Cape Elizabeth for the past eleven years. When Piper was in first grade, she was diagnosed with a learning disability. While Piper struggled throughout elementary school, it was not until 7th grade that this disability was identified as dyslexia. Piper and her family spent a great deal of time and resources trying to fix her dyslexia; during her middle school years, Piper spent countless hours after school in tutoring programs. Although she was determined to be successful in school, work took a long time to complete, and she frequently found herself frustrated and exhausted. When Piper entered high school, she had a revelation; rather than focusing all of her energy on the challenges in her life, she decided to alter her outlook and focus instead on her strengths. While she remained a conscientious student, Piper threw herself into what she loved most: the arts, event organizing, and community involvement. Today, Piper has a strong presence in the CEHS community. She juggles painting, ceramics, and drawing with her involvement in student council, SEED, the planning of the TEDx youth conference at CEHS, and her part-time jobs working in a furniture store and babysitting. All of Piper’s talent and hard work has paid off; next fall, she will be attending the Savannah College of Art and Design, where she will study interior design and accessory design.
The Wealth Report 2013: Examining High Net Worth Individuals from around the world
Creating wealth, it seems, is hardwired into us as a species. The total number of HNWIs around the world is increasing once more, despite the global economy still suffering from the aftershocks of the credit crunch and the ensuing financial crisis. much of this wealth creation is taking place in the world’s new economic powerhouses, but london and new york are still considered the most important cities for the super-rich — at least for now…