Accelerate Your Business Growth

Fast Business Growth Strategies for Entrepreneurs, Small Business Owners, and Next Generation Owners


“This is what The Millionaire Next Door should have been but wasn’t. The Tycoon Playbook course shows in practical detail how entrepreneurs and small business owners can build true lasting wealth for themselves and their families.”

– Brad Wong

The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

Take a moment to ask yourself how your future WILL exponentially improve as you learn these high value skills from the lives of Billionaires, Centi-Millionaires, and the Best Business Minds in history!

Life always rewards those who invest in improving their game while punishing those who don’t.




There are three huge reasons why business owners and entrepreneurs are enrolling in The Tycoon Playbook course.

Firstly, there is not a better program in the marketplace that will teach you the most important lessons for building a business empire in just 90 days.

Secondly, approximately 80% of all small businesses never find a buyer at selling time and have to be closed by their owner at a loss. Imagine discovering that no one wants to buy your business when you decide to get out or retire. It can be devastating both emotionally and financially. Of course, that is assuming that you are not a victim of the business failure rates below in your first four years in business!



This lack of succession planning also reinforces the “shirtsleeves to shirtsleeves” phenomenon. Some say that Andrew Carnegie, the famed 1800s industrialist from Scotland, brought the proverb’s message to the New World. Further investigation proves that the adage is not unique to any one country or culture. In Italian it is “dalle stalle alle stelle alle stalle” (“from stalls to stars to stalls”). The Spanish say, “quien no lo tiene, lo hance; y quien lo tiene, lo deshance” (“who doesn’t have it, does it, and who has it, misuses it”). Even non-western cultures, including the Chinese, have a similar proverb. So what are the probabilities of your business surviving to your children, grandchildren, and great grandchildren?


88% of current family business owners believe the same family or families will control their business in five years, but succession statistics undermine this belief. Only about 30% of family and businesses survive into the second generation, 12% are still viable into the third generation, and only about 3% of all family businesses operate into the fourth generation or beyond.


These statistics reveal a disconnect between the optimistic belief of today’s affluent families and profitable business owners and the reality of the massive failure of family enterprises to survive through the generations.




Thirdly, we are living in the most competitive period in human history and it’s only going to get worse. No longer is competition purely domestic and operating from 8 to 5 PM. Today, you are often forced to compete globally and operate round-the-clock, 365 days per year. To have a shot at prospering you need the Tycoon Playbook to give you the edge to succeed.


The Playbook’s advanced business growth strategies will show you not only how to dominate the competition but how to build an asset that will attract deep-pocketed buyers when you decide that it’s time to sell.




How the Tycoon Playbook Course Will Benefit You

“You don’t have to think of everything. It was Isaac Newton who said, ‘I’ve seen a little more in the world because I stood on the shoulders of giants.’ There is nothing wrong with standing on other people’s shoulders.” – Warren Buffett on learning from others


Here are three reasons why any serious entrepreneur needs to study tycoons:


 Tycoons are creative problem-solvers. While most people give up on their goals after hitting an obstacle or having a set-back, tycoons almost always find a way to get the deal done and keep their momentum rolling forward. Where there’s a will there’s most certainly a way.


 They are unstoppable. They are real life “Terminators.” Friedrich Nietzsche is famous for having written about the “will to power,” which he believed to be the primary driving force in humans. Specifically, it’s the ambition and drive for achievement, recognition, and the highest possible position in life. Tycoons tend to be the best examples of people with this type of drive.


 And last but not least, they are builders. They build companies, edifices, and empires. The best ones leave behind a legacy as well.



Ted Turner Quote

It’s not just about the money. It’s about finding something that’s fun to build over the long haul.


I had no ambition to make a fortune. Mere money-making has never been my goal, I had an ambition to build. – John D. Rockefeller


Nobody told me that building stuff, not getting stuff, was the key to happiness. It took getting a lot of stuff to figure that out. – Jonathan Brill


If your only goal is to become rich, you’ll never achieve it..  – John D. Rockefeller


I may have more money than you, but money doesn’t make the difference. If there is any difference between you and me, it may simply be that I get up and have a chance to do what I love to do, every day. If you learn anything from me, this is the best advice I can give you. – Warren Buffett


Allow these words to sink in. To have the best possible results in life you must find some interesting and lucrative challenges to work on. Tycoons love what they do.


Money by itself is a terrible long-term motivator for most people. Its power to motivate fizzles out quickly in the face of even minor frustrations.


Life is like a snowball. The important thing is finding wet snow and a really long hill. — Warren Buffett


Specifically, the Tycoon Playbook does three extremely important things:

1) It provides you with the black book of tactics and tricks for getting into the game when it’s just you, with only a small grubstake and your ambition.


2) It sets you up to be the quarterback of the team who calls the plays but relies on others for help to carry them out.


3) It serves as the booster rocket that lifts you off the ground and gets you into the tycoon game.



What is the Big Secret Taught by The Tycoon Playbook?

The big secret is that there is no secret. It’s all out in the open if you care to spend a couple of decades doing your own research, and encounter painful experiences, into how deal-makers do deals and acquire assets. Or you can invest in the Playbook and get started within 30 days. The Playbook covers the details of getting started in asset acquisitions. In a nutshell, it’s about building systems. Think cookie-cutter approach. By the way, to do this right you will eventually have a team around you. It really is a team sport. The Playbook shows you how to do your first few deals by your lonesome so that you can eventually afford to hire specialists.


What Separates the Big Boys From the Little People?

The following skills are the separators. Take a moment to ask yourself how your business growth prospects would improve if you mastered these high-value tycoon skills over the next few weeks:


– finding deals,


– determining if they are “do-able,”


– negotiating them,


– financing their purchase,


– increasing their value post-deal,


– building systems for remote management,


– selling them at the best possible price,


and many more valuable and actionable lessons on developing systems for fast aggressive growth from the Gold Medal Champions of Business.


Up until now you could only learn these lessons by working for a Wall Street investment bank. What makes the Playbook even better is that it was custom built for the entrepreneur building his own empire.





Let’s take a look at how the course is constructed. Think of it as having two halves. The first half reveals the tycoon strategy of growth through asset acquisitions and its potential by looking at a number of men who started from humble beginnings and built empires. The second half drills down into the details of entering the game and how to find, finance, and sell assets. The roughly 900 page course takes three months to complete.


The emphasis throughout is to distill and present the actionable lessons from the tycoons.

Module 1

Who dares, wins. – SAS Regimental motto

In this module we cover how the course came to be, why serious entrepreneurs need to study tycoons, the tycoon mindset, and a look at two self-made men. One of them is a classic example of someone who went for billionaire status while ignoring the warning signs. His businesses empire finally imploded. The other billionaire is a man who took empire building one day at a time and did it the right way. He became one of the wealthiest men on the planet.




Module 2

Ordinary men avoid trouble. Extraordinary men turn it to their advantage.  – HBO’s Boardwalk Empire


In this module we cover the subject of how to get luckier with “luck” being defined as being as close as possible to “the right place at the right time” as one can get. Specifically, we identify the factors that come together to create the perfect storm of opportunity. Once you have two or more of these at play, you are onto something. It’s important to understand that some opportunities are superior to others. The module also pulls back the curtains from fast growth public companies and reveals how they can be exploited by the startup tycoon. The lesson here is not be intimidated by these companies.



Module 3

An entrepreneur who doesn’t know how to use acquisitions is like a boxer in the ring with one arm tied behind his back.


In module 3 we unveil the basic tycoon game of asset acquisition and how it accelerates growth to the rates needed if one is to have a shot at qualifying for at least the centi-millionaire club. The module also covers the three stages of growth all must pass through in order to have a shot at tycoon level success. Think of this module as providing the big picture or “the 30,000 foot view,” if you prefer. After this module we will begin to fill in the details.



Module 4

If everything seems under control, you’re just not going fast enough. – Mario Andretti

In this module we narrow our focus on bulking up your platform company so that it will qualify for the financing needed for its initial acquisitions. Many of these tactics involve slip-streaming behind fast growth companies. As mentioned elsewhere on this site, the course works best for those who are already running a business. People not currently running a business will have to put in extra work before they can enter the game.



Module 5

Sometimes you’re treated like a skunk at a tea party.  But that’s the fate of anyone who challenges the status quo. – Rupert Murdoch

In the 5th week, we look at how tycoons add value to their acquisitions in order to both improve their valuations and cash flow. We also look at how deal-makers package smaller companies together for resale to larger ones. Finally, we unveil what I call the Golden Feedback Loop. This refers to the fact that tycoons tend to be disruptors of the existing ways of conducting business within an industry. They disrupt by unleashing a new set of rules that change the game for everyone. It then becomes a matter of adapting to their ways or dying. This is how industry dominance is achieved and empires are created.



Module 6

Everything seemed, as if by enchantment, to prosper under his direction, but it was the effect of system, and nice combination, not of chance. – Vice Admiral Cuthbert Collingwood on Admiral Horatio Nelson’s legacy of designing and implementing systems for the Royal Navy

This module is one of the most popular in the course because it ties together all of the seemingly, at times, disparate topics of the first half. It does so with a case study approach. The case study focuses on the tycoon who offers us the most transferable lessons. While most of us have no hope of copying a Bill Gates, Warren Buffett, or Kirk Kerkorian, this particular tycoon relied on a systems approach to acquiring assets which any business person can copy. Most students find this module an eye-opener and confidence booster. As the old saying goes, from a tiny acorn grows the mighty oak.


In the second half we drill down into the details of finding assets, financing them, and occasionally selling them for a profit.



Module 7

You start out as a phony and become real.– Glenn O’Brien


The deal-making community is a small and private one. To the outsider it can seem like a gated community on a private island. In this module we cover how to establish a beach head on this island. The module then moves onto the systems one will need to find their first deals.



Module 8

It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price. – Warren Buffett.


When one is starting out, capital tends to be scarce, so it becomes imperative to find do-able deals. Module 8 introduces the Do-able Deal filter so that the emerging tycoon can pass on the time-wasters and focus in on the do-able ones. In contrast most business buying wannabes try to do the un-doable deal and then quit in frustration.


Module 9

If you want the lack of money to control your world, don’t worry it will.


Almost everyone dreams about buying a business at some point or another. I know this as a business broker. The problem is that very few people understand financing and just assume that the banks are anxiously waiting on the sidelines to throw money at them. They then end up embarrassing themselves in front of the seller and everyone else when they discover that banks would rather gamble their money at the race track than give any of it to a first-time business buyer. Module 9 covers in detail how tycoons finance the acquisition of assets.


This module has been called the “holy grail of business acquisition financing.”


Module 10

As through this world I’ve wandered I’ve seen lots of funny men; some will rob you with a six-gun, and some with a fountain pen. 

– Woody Guthrie

In this module we cover the stages a deal goes through in order to close, deal documentation, negotiating tactics, and the minefield you must pass through in order to have a successful deal. It also covers revolving door deals and death spirals.


Module 11

A million dollars isn’t cool, you know what’s cool? A billion. – Sean Parker, The Social Network


While the game of tycoons is primarily about asset accumulation, sometimes it will make sense to sell off a particular asset or group of assets. This module reveals the tricks of the trade used by M&A advisors and savvy entrepreneurs to fatten the hog up for sale at its best possible price.


Module 12

But, the game’s out there, and it’s play or get played.  – Omar Little, HBO’s The Wire


This is one of  the two biggest modules in the course and contains a wealth of advanced lessons for tycoons not found elsewhere. It covers a few alternative routes into deal-making for those who may not be suited for entrepreneurship. It also covers tapping into the troubled public companies space and how to build deal machines. Most importantly it reveals how tycoons play the game of businesses differently from everyone else. In addition it explains the different types of tycoons so that you can recognize the type you are most likely to be.




Tycoon Playbook Extras

The extras include additional details on working with lenders, remote management of assets, and a workbook.






The Key is to Leave the Starting Blocks

Every journey begins with but a single step.

In the Playbook’s 900 pages we focus in on how to get started, set the growth systems in place, avoid the landmines, and do your first few deals. After that it’s up to you to decide how far you wish to go with the system. Your level of ambition will be the biggest limiting factor.


For the vast majority of people half the battle in being successful is just getting started. Most lose this battle because there’s always an excuse: not enough time, money, know-how, or the terror of trying something new.


Read what military legend, General Schwarzkopf, has to say on the subject of getting started. This quote is from a book by Dan Kennedy:



For three years, I followed General Schwarzkopf on seminar events, heard his speech so many times I memorized it without trying, and spent a lot of time in green rooms talking with him. One of the things that sticks in my mind is his contention that a bad decision or wrong decision is better than no decision, because if the decision leads to action, it is easier to correct the course of someone or something already in motion than it is to get someone or something into motion from inertia. In his groundbreaking work “Psycho-Cybernetics,” Dr. Maxwell Maltz presents “zig-zagging” and “course correction” as the entire basis for human achievement; that hardly anybody gets to any goal via a straight line, but, instead, by moving, bumping-up against something, moving a different way, bumping, zigging, zagging, but moving, moving, moving. – Dan Kennedy’s No B.S. Wealth Attraction in the New Economy


There you have it. You need to take action if you are going to accomplish anything with your life.




By the way, if you’re one of life’s wafflers, please don’t try this approach to business. You will fail because the business marketplace has no patience for people who can’t get off the fence. How do you know if you’re a waffler? Well, if you have been trying to decide for more than 48 hours on a simple matter like whether or not to enroll in this course, you are probably a waffler. Things will only get worse down the road when you have to pull the trigger on a deal. Take my advice and forget about this business growth strategy.


If you’re ready to start down the road to becoming a captain of industry, go here.




Whether you think you can, or you think you can’t–you’re right.

 Henry Ford






Since the early 1980s, Peter Ireland has been starting and growing successful businesses. His first entrepreneurial initiative was a student-operated painting service begun in his freshman year of college. Over the next three years this company grew into a national franchise which Peter sold upon graduation.


After college, Peter held executive positions with a number of corporations, both private and publicly-held. In 1988 Peter became a partner in Ashton Montana & Company a management consultancy providing financial and marketing services to west coast technology companies. Afterwards, Peter served for over three years as CEO of Leisuretech Corp., a publicly-traded company. He spent another four years managing CalWest an innovative venture fund geared towards start-up companies. During the late 1990s he was involved with a number of Seattle-based online companies, including CBeX which became the premiere mergers & acquisitions site.


In addition to his own entrepreneurial forays, Peter has assisted numerous technology companies in selling themselves to investors, acquirers, and the public via IPO.


Over the past 25 years he has come to be known as a leading expert in entrepreneurial finance. As a result, he has appeared numerous times on television, radio, and in print media to discuss various topics relating to entrepreneurship and creative business financing. He and his sites have been mentioned in the Wall Street Journal, CNN Money, and other business publications. Peter graduated from Simon Fraser University, one of Canada’s top business schools.


Peter bought his first two businesses in the 1990s and has ten years of experience as a business intermediary helping people buy and sell their own businesses. During this time he has also served as an advisor to clients interested in developing plans and strategies for multiple acquisitions within their industries.


The Tycoon Playbook was originally going to be a manual on how to buy a business the way savvy buyers do. After commencing writing he decided to incorporate the lessons of self-made billionaires and tycoons who had amassed their fortunes through wheeling & dealing in business assets.




Here’s what some recent grads have to say:

Why are you reading this testimonial? Do you think it will guarantee that the Tycoon Playbook will help you become a billionaire or maybe even just a multi-millionaire? Well ask yourself, “What’s the fastest way to become a billionaire?” What’s your answer? Do you think you’ll hit the lottery? Unlikely. Do you think you’ll just stumble into the magic formula? Again, unlikely. Do you think modeling the people who have already made their billions might help? Absolutely! Now, are you going to spend the next ten years researching these folks to learn how they do what they do? Unlikely. So, would having access to the most thoroughly researched, vetted and comprehensive step by step system help? Absolutely! So, here is what I can guarantee…without this Playbook you’re dead in the water! So, why are you still reading my testimonial? GO ORDER IT NOW!!!!

Erik Luhrs, New York City,


I can’t praise this course enough. Yes, it delivers on its promise to provide you with actionable lessons from self-made billionaires. Even more importantly, it rewires your brain to think like they do. No more excuses about not having the know-how, time, or money to do something with your life. Just follow the road map set out in the Playbook. The trick is to have the cajones to take the first step of enrolling.

H.A.,  San Jose


Whoa! What an amazing down to earth insight into the wheeling and dealing playbook of the richest 0.5% in the world that controls what the remaining 99.5% are scrambling for. Peter Ireland has removed the veil. He has now leveled the playing field for the rest of us who are bold enough to step on to the plate! His revelation of the practical and proven systems for finding deals, determining their doability, negotiating them, financing them, increasing their value, and eventually selling them for untold riches is really in your face. I wish I could have enough money to prevent him from taking this information public. Really! With this program, Peter has made the price of admission to the League of Tycoons and Billionaires to be a measly few hundreds or thousands dollars and your desire to execute. And your return on this investment can never be rivaled by the stock market or those enjoyed by the greatest investors that has gone before you, including Warren Buffett. Watch out, I’m on my way!!!

BJ Hazzan – Ivy League MBA, Former Wall Street Banker and Aspiring Billionaire (Relentlessly Executing this Playbook), Shelton, CT


I found the Tycoon Playbook to be a highly engaging mix of thought provoking information, strategies, and tactics. It can be daunting at times. Peter has done a superlative job of using real world examples of how hugely successful entrepreneurs truly made it to become billionaires. The course can really open an entrepreneur’s mind to new and creative business building opportunities.

A.Eardley, London, England


Being in the business I have invested in every book, seminar, and course on how to buy businesses over the years. I can state in the most unequivocal manner that the Playbook is by far the best. I have another course that cost 10X as much but which is put to shame by the Playbook. The only drawback here is that you need the guts to try new things. That’s the cost of success.

Dr. Rodney Burge, Chicago


The Tycoon Playbook looked to me to be a place where I could learn from someone’s years of researching and developing a fuller understanding of the most successful businessmen in our time. For me, I saw that it could help to answer some of the questions that I was asking myself at my current stage of entrepreneurship.

I enrolled with the singular goal of clarifying my thoughts regarding my next round of business growth.

The absolutely best thing about the Playbook was to put a lot of effort into choosing the industry in which you’ll participate. Peter lays out the case quite well about what can make a successful industry vs. an average one. If I simply want to be in business, any business will do. If I want to be in the best business, that requires a lot more introspection. Peter’s work helped me through those questions.

It has helped me to scrap some of the plans I’ve had in place and I’m confidently on a track for the next round of business growth.

I already have a group of companies and can see using Peter’s strategies to continue my business growth by leveraging these small operations to move into larger and larger businesses.

C. Page, San Diego, CA


The Tycoon Playbook was amazingly helpful in showing me how billionaires and tycoons build their business empires. It’s a tremendous advantage to understand how they think, what they look for, and how they acquire assets, at he beginning of your career. It’s definitely a must for anyone interested in building a “empire.” It was also extremely helpful in understanding what types of industry conditions to look for if you’re serious about wealth creation. Picking the right industry is half the game.

I loved “The Common Sense Approach” to adding value to assets once you have acquired them because it made me realize that the people who become tycoons are not superhuman geniuses, but are more likely to be similar to me. If you understand what they’re doing you can do the same albeit on a smaller scale at first.

All in all, I am very glad that I took the chance and enrolled.

D. Jankowski, New York City


Wow! Peter Ireland has truly written a tour de force of a course that should be in the personal library of every aspiring entrepreneur. I like the fact that it provides an avenue or methodology to follow for aspiring businesspersons who do not possess the tech background to create the next “Google” or “Facebook” startup, but still want to achieve similar levels of extraordinary financial success. The course is jam packed with knowledge, some of my favorites being lessons from/factoids about individual billionaires, how to be a deal-maker, lessons about working with public companies, entering deal flow, opportunity identification and financing. Also highly educational are some of the case studies of how certain moguls have bootstrapped their way to deal maker status from humble beginnings. This should not only be a welcome how-to guide but also a confidence booster for anyone willing to put forth the efforts to achieve such lofty entrepreneurial pursuits. I highly recommend this course.

Richard Jose, San Jose, CA


I bought the Tycoon Playbook in August and it has been a valuable resource for me. I literally use it everyday in building my business. For me, the best thing about the course is that it outlines what billionaires actually do to create wealth instead of what they say they do. Also, it provides a toolbox of strategies and concepts all in one course. This makes it a complete wealth building program that really provides a road map to get from where I am today to great wealth.

As a side note, most people sell you a course and “disappear” but Peter has been responsive by email after I made my purchase which is also a plus.

B. Assim, Toronto, Canada