The source of economic value: Dr. William S. Silver

As Dean of the School of Business and Economics at Sonoma State University, Bill Silver has positioned SSU as the educational nucleus for a thriving North Bay economy. SSU is aligning the community to explore leading edge business practices — with the goal of innovating and collaborating in this time of economic transformation. As Silver reframes the role of the business school to become a community hub, he is drawing upon his lifelong passions for leadership, business, and learning.

In his TEDxTalk, Dr. Silver explores the source of economic value by using an example from the past, and one from the present. Silver compares the soda fountain of his family’s pharmacy, a social center of the New England town where he grew up, with the experience of making a “Starbucks run.” In this personal tribute to his father, he explores how more economic value can be created by developing an emotional resonance with customers; the most value is created when more is exchanged than dollars.



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