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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

unHeritage

“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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Post Tagged with: "Products"

 
  • Business Ideas: 3 Business Lessons From Henry Heinz

    Business Ideas: 3 Business Lessons From Henry Heinz

    Business Ideas: 3 Business Lessons From Henry Heinz by Evan Carmichael     Today we’re going to look at how the son of immigrant labourers went against the dream his parents had for him to become a preacher and built one of the most successful companies in the food production business. This is the story of Henry Heinz and the top 3 lessons that you can learn from his success.   “To do a common thing uncommonly well brings success.” – Henry J. Heinz   Action Item #1: Create a Catchy Slogan   Whatever industry you’re in, you probably have many competitors. How can you stand out from everyone else? A great way to cut through the clutter is to create a catchy slogan that highlights what you’re really good at.   Heinz was looking for a slogan while riding on a streetcar in New York one day in 1896. He then saw an advertisement for a shoe store; it read “21 Styles.” According to Heinz: “I said to myself, ‘we do not have styles of products, but we do have varieties of products. Counting up how many we had, I counted well beyond 57, but 57 kept coming back to my mind. Seven, seven — there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that ’58 Varieties’ or ’59 Varieties’ did not appeal at all to me as being equally strong.”   With that, Heinz immediately jumped off the streetcar, went down to the print shop, and drafted up a card with the new 57 Varieties slogan. Reflecting back, Heinz acknowledged: “I myself did not realize how highly successful a slogan it was going to be.”   Action Item #2: Be Unique with Your Promotions   Another great way to cut through the clutter and have potential customers pay attention to you is to be unique with your promotional campaigns.   No tactic was too flashy or gaudy for Heinz. He wanted his products to stand out and shine — literally. In 1900, Heinz decided to erect the first ever electric sign in New York City, on the corner of Fifth Avenue and 23rd Street in Manhattan. Standing six stories tall, the sign was a large electric-lit pickle that bore the Heinz name and its “57 Varieties” slogan. In the display room below the sign, Heinz’s employees could be seen packing miniature pickles into bottles. The sign took 1,200 light bulbs to build and cost the company some $90 every night, but for Heinz, it was all worth it. For years, this electric pickle impressed shoppers along the famous New York strip and served as invaluable advertising.   Heinz was a master promoter, and was even responsible for pioneering one of the major trends in the industry. Obsessed with quality, freshness, and cleanliness, Heinz invented the concept of the “factory tour.” Anyone who was interested in seeing how Heinz produced and packaged his products […]

     
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  • The importance of a good team – Lee Iacocca

    The importance of a good team – Lee Iacocca

    The importance of a good team – Lee Iacocca

     
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  • Mario Fleurinck – 3d Printing

    Mario Fleurinck – 3d Printing  

     
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  • 3D Printing: Personalized Production for the Mass Market

    3D Printing: Personalized Production for the Mass Market 3D Printing is poised to become a part of our daily lives, allowing consumers to make things in a new era of mass customization. Once an expensive technology used by engineers, 3D printers today print car bodies, medical and dental prosthetics, high-fashion shoes and much more. Layer by layer, 3D printers deposit material to build up one-of-a-kind products, even with complex internal shapes. Virtual marketplaces, cheaper printers and cloud-based consumer software are transforming the 3D Printing ecosystem, bringing the technology within the reach of everyone. With a current market size of $1.3 billion, the 3D printing industry is set to explode to $3.1 billion by 2016, according to industry consulting firm Wohlers Associates.  

     
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  • 3D printing ‘bigger than internet’

    3D printing ‘bigger than internet’ Its proponents say it’s the next disruptive technology with the potential to significantly change the landscape of a number of industries. Peter Marsh, manufacturing editor, talks to one such supporter – Abe Reichental, chief executive of US-based 3D Systems – to find out how 3D printing works and how big a game-changer it’s is likely to be.  

     
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  • Printing a bicycle with a 3D printer

    Printing a bicycle with a 3D printer  

     
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  • The future of 3D printing

    The future of 3D printing CNET’s Rafe Needleman interviews the makers of two 3D printer makers and how they are charting the future of manufacturing.  

     
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Enzo Calamo Is A Best Selling Author

Amazon Bestseller Enzo Calamo

Enzo Calamo is the Best Selling co-author of "How To Create Infinite Returns In Real Estate Using The Secret Asset: How To Recover All Business and Personal Expenses Using The Secret Asset" This is a must read for every affluent investor.

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Enzo Calamo Is A Gold Award Curator

Gold Award - Lugen Family Office

Scoop.it describes Enzo Calamo "as a rock star of content curation."

Lugen Family Office is the Most Trusted Online Curator on Legacy Planning, Wealth Management, Financial Literacy, Family Business, Philanthropy, Technology Trends, Healthy Living, and the UHNW.

ALL POSTS ARE CURATED BY ACTUAL EXPERTS!

Check out our 11 Gold Award UHNW Newswires.

Check out over 55,500 Complimentary Posts from Enzo Calamo

 

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Lugen Family Office Proudly Supports AIP

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The International Association of Advisors in Philanthropy is the leading charitable giving organization in the world for inspiring collaboration among professionals.

Enzo Calamo,
AIP Ambassador, Past President

To learn more about AIP, click here

 

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