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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them
“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo
Center for Family Conversations
The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.
THE TYCOON PLAYBOOK – How Business Empires Are Built
The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.
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Business Ideas – How to Sell Something Like P.T. Barnum by Evan Carmichael Evan Carmichael discusses how you can sell, promote, and showcase your business like America’s greatest showman, P.T. Barnum. “Without promotion something terrible happens… nothing!” — P.T. Barnum Phineas Taylor Barnum (July 5, 1810 — April 7, 1891) was an American showman, businessman, and entertainer. Above all else, P.T. Barnum was a salesman and promoter who knew how to get people talking. Today, the legacy of his work lives on in the Ringling Bros. and Barnum & Bailey Circus, still billed as ‘The Greatest Show on Earth.’ When P.T. Barnum first launched his business, there was heavy competition as many entrepreneurs had set up their own traveling road shows. He knew that in order for his circus to succeed he needed to get people excited about it by being extremely different from everyone else. Action Item #1: Sell Something Unique How do you really stack up against your competitors? Are you honestly that different? If you are an average company with an average product selling at an average price then guess what you get? Average results. To be successful you need to have a point (or points) of differentiation. It has to be something that is noticeable to people who don’t understand your industry. In the circus business you have to get good performers and P.T. Barnum went out of his way to find the best. From the Fiji Mermaid to Siamese twins Chang and Eng Bunker to General Tom Thumb the Midget P.T. Barnum had a unique product that none of his competitors could match. Think about if a potential customer found your website and five of your competitors’ websites. Would they get the feeling that you are very different from the others? Be honest with yourself and if the answer is “not really” then it’s time to get to work on creating an offering that is truly unique in your industry, Action Item #2: Promote, Promote, Promote You can have the greatest product or service in the world but if nobody knows about it, your business won’t last very long. Whatever market you’re selling to is likely full of competitors. Even if you have a better quality product or service, your competition can get more business than you if they promote themselves properly. To be a successful entrepreneur you need to both provide an outstanding offering (Action Item #1) and promote it so everybody knows about it. One of my favourite quotes from P.T. Barnum is “Without promotion something terrible happens… nothing!” If you’re not out promoting and selling your product then your competitors are taking your customers from you even if you can provide them with a better option. If you’re not out promoting then you lose and your customers lose. Promoting your business doesn’t have to be expensive and you don’t have to be a great people-person. You just have to […]
Business Ideas – 3 Success Lessons from Madam CJ Walker by Evan Carmichael Today we are taking a look at a woman that started out life in a slave family. After slavery ended, this woman would build a business and become the first self-made woman millionaire in the United States. This is the story of hair care and cosmetics business entrepreneur Madam C.J. Walker and the top 3 lessons that you can learn from her success. “I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.” – Madam C.J. Walker Madam C.J. Walker was born Sarah Breedlove (born December 23, 1867) in Delta, Louisiana. Born into a slave family, Walker rose from her humble beginnings to establish herself as the first self-made woman millionaire in America. After experiencing a personal setback, Walker turned her fate around and used that setback to create a fortune. At a time when most African Americans were struggling to find work, Walker pioneered her way to the top of the hair care and cosmetics industries. Walker would face a host of tragedies throughout her life, such as losing her parents when she was very young, losing her first husband, marrying two more times, but none of these tragedies is what made her look to start her own business. In 1904, crisis would again strike Walker’s life. She had been working so hard and eating so poorly that she began losing her hair. She tried product after product to try and help save her hair, but nothing worked. Later that year, Walker attended a seminar that would change the course of her life and make her do something about her problem. Walker credits God with having given her the special hair remedy that would launch her business. God, however, could not do anything about the fact that there was already another entrepreneur selling similar products in St. Louis. Not wanting to face the competition head on, Walker decided to take her show on the road. In 1913, Walker bought a house in Harlem and decided to make it her company’s new headquarters. Slowly, the company continued to grow and by 1917, annual conventions were being held by Walker’s agents to train new and old recruits. By the time Walker died in 1919, she was 51 years old and one of the richest women in the country. Action Item #1: Don’t Let Your Situation Be an Excuse Action Item #2: Act on Crisis, Don’t Accept It Action Item #3: Make Perseverance Your Motto True Story In 1917, Walker commissioned a 34-room mansion to be built for her on the Hudson River. It was her dream house, something she had worked for years to be able to afford. But when area residents found out who their new neighbor was going to be, they were less than happy. […]
Business Ideas – 3 Lessons from Robert Kiyosaki by Evan Carmichael Today we’re going to look at how a Vietnam veteran failed with two separate businesses but was determined to become a successful entrepreneur and not have to work for someone else. He would eventually become one of the most successful business writers of all time. This is the story of Rich Dad Poor Dad creator Robert Kiyosaki and the top 3 lessons that you can learn from his success. “The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.” – Robert Kiyosaki Robert Kiyosaki (born April 8, 1947) is an American investor, businessman, self-help author, motivational speaker, and financial literacy activist best known for his “Rich Dad Poor Dad” book series. After serving in the Marine Corps as a helicopter gunship pilot during the Vietnam War, Kiyosaki returned home to work as a salesman for Xerox. Not wanting to work for someone else for the rest of his life, Kiyosaki had dreams of starting his own business. After unsuccessful stints selling Velcro wallets and T-shirts for heavy metal rock bands, Kiyosaki began promoting the personal growth seminars of Marshall Thurber called “Money & You.” When Thurber decided to retire, Kiyosaki took over the business and began traveling the world to educate people about financial strategies. To reach more people he decided to write his first book which he self-published, “Rich Dad Poor Dad.” Robert Kiyosaki has written over 15 books and has sold over 26 million copies. 3 of his books have been on the best sellers lists of The Wall Street Journal, USA Today, and the New York Times simultaneously and he’s a sought after speaker who continues to educate people on how to understand their money. Action Item #1: Make Your Money Work Hard Action Item #2: Mind Your Own Business Action Item #3: Work to Learn, Not for Money True Story There was once a friend of Kiyosaki’s whose 16 year old son desperately wanted a new car. His friends had all been given one by their parents, and now this son expected nothing less. But, it was not going to be that easy for the boy. His father had played Kiyosaki’s CASHFLOW board game and he wanted to teach his son a lesson in financial management. The father gave his son $3,000 but forbade him from using it to buy a car just yet. At the same time, he gave his son a subscription to the Wall Street Journal. The father told his son that only once he had earned an additional $6,000 from investments could he then use $3,000 to buy a car. The rest of the money would of course go into his college fund. “My friend said it was the best $3,000 he ever spent,” says Kiyosaki. “Not only had his son gained a new […]
The shocking truth about your health: Lissa Rankin Lissa Rankin, MD is an OB/GYN physician, author, keynote speaker, consultant to health care visionaries, professional artist, and founder of the women’s health and wellness community OwningPink.com. Discouraged by the broken, patriarchal health care system, she left her medical practice in 2007 only to realize that you can quit your job, but you can’t quit your calling. This epiphany launched her on a journey of discovery that led her to become a leader in the field of mind/body medicine, which she blogs about at OwningPink.com and is writing about in her third book Mind Over Medicine: Scientific Proof You Can Heal Yourself (Hay House, 2013). She teaches both patients and health care professionals how to make the body ripe for miracles by healing the mind and being healthy in all aspects of life, not just by promoting healthy behaviors like good nutrition, exercise, and adequate sleep, but by encouraging health and authenticity in relationships, work, creative expression, spirituality, sexuality, finances, and living environment. She is leading a revolution to feminize how health care is received and delivered by encouraging collaboration, fostering self-healing, reconnecting health care and spirituality, empowering patients to tap into the mind’s power to heal the body, and encouraging women not to settle for being merely well, but to strive for living vital, joyful, authentic lives full of “mojo.” When not spreading the word, she chills out, paints, does yoga, and hikes in Marin County, CA with her husband and daughter.
Shawn Achor – “The Happiness Advantage: Linking Positive Brains to Performance” Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard. His research and lectures on happiness and human potential have received attention in The New York Times, Boston Globe, The Wall Street Journal, as well as on NPR and CNN Radio, and he travels around the United States and Europe giving talks on positive psychology to Fortune 500 corporations, schools, and non-profit organizations. Achor graduated magna cum laude from Harvard with a BA in English and Religion and earned a Masters degree from Harvard Divinity School in Christian and Buddhist ethics. Now he is the CEO of Aspirant, a Cambridge-based consulting firm which researches positive outliers-people who are well above average-to understand where human potential, success and happiness intersect. Based on his research and 12 years of experience at Harvard, he clearly and humorously describes to organizations how to increase happiness and meaning, raise success rates and profitability, and create positive transformations that ripple into more successful cultures. In Shawn’s presentation, he says that most modern research focuses on the average, but that “if we focus on the average, we will remain merely average.” He wants to study the positive outliers, and learn how not only to bring people up to the average, but to move the entire average up.
Exclusive interview of Larry Page & Sergey Brin – Co-founders Google Inc
/ Billionaire News, Biography, Business Values, CEO, Company News and Insights, Entrepreneur, Future, Game Changers, Internet, Leadership, Sergey Brin & Larry Page, Starting a Business, Technology Resources, Trends, Visionary
Bloomberg Game Changers – Sergey Brin & Larry Page Google Bloomberg Game Changers – Sergey Brin & Larry Page Google Full Story, Learn from the founders of Google, how the they turned a garage project to a global tech giant. But it wasn’t easy.
Inventing Digital Civil Society: Lucy Bernholz Lucy Bernholz is a philanthropy wonk. She is trying to understand how we create, fund, and distribute shared social goods in the digital age — what she calls The Future of Good. She writes extensively on philanthropy, technology, information, and policy on her award-winning blog, philanthropy2173.com. This work led The Huffington Post to hail her as a “game changer.” In 2011 Bernholz sold her company, Blueprint Research + Design, to Arabella Advisors. Bernholz is a visiting scholar at the Stanford University Center on Philanthropy and Civil Society, a Fellow with the Hybrid Reality Institute and former Fellow of the New America Foundation. Among other advisory roles, Bernholz serves on the Board of The Craigslist Foundation, on the NeXii Industry Standards and Advisory Board, and is an advisor to the Center for Digital Information. She is a frequent conference speaker and an oft-quoted media source for NPR, The New York Times, The Wall Street Journal, and The Economic Times of India. She is the author of numerous articles and books about the business of giving, including the Blueprint Series of Annual Industry Forecasts on Philanthropy and Social Investing, the 2010 publication Disrupting Philanthropy, and her 2004 book Creating Philanthropic Capital Markets: The Deliberate Evolution. She has a B.A. from Yale University, where she played field hockey and captained the lacrosse team, and an M.A. and Ph.D. from Stanford University.
Enzo Calamo Is A Best Selling Author
Enzo Calamo is the Best Selling co-author of "How To Create Infinite Returns In Real Estate Using The Secret Asset: How To Recover All Business and Personal Expenses Using The Secret Asset" This is a must read for every affluent investor.
Enzo Calamo Is A Gold Award Curator
Scoop.it describes Enzo Calamo "as a rock star of content curation."
Lugen Family Office is the Most Trusted Online Curator on Legacy Planning, Wealth Management, Financial Literacy, Family Business, Philanthropy, Technology Trends, Healthy Living, and the UHNW.
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