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Blended Experience Will Dominate the Next Era of Marketing

Blended Experience Will Dominate the Next Era of Marketing

 

SapientNitro’s Chief Experience Officer, Donald Chesnut, spoke at BRITE ’14 on the completely blurred line between online and offline experiences. Brands and marketers must come to think of all consumer interactions as including a mix of the physical and digital worlds, and build experiences and customer interactions accordingly. 

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”

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A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University’s Fuqua School of Business.

Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina’s Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times.

At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

Brian Klapper: “The Q-Loop”

Brian Klapper: “The Q-Loop”

The business environment has never been more fast-paced and competitive. Survival, let alone success, depends on an organization’s ability to recognize possibilities, innovate, implement change, and sustain that transformation. Yet a paradox exists. How does an established organization filled with long-time employees, a deeply entrenched culture, and a history of drawn-out planning and development cycles become nimble, innovative, and responsive? In The Q-Loop Brian Klapper reveals the “art and science” of lasting transformation based on a proven, repeatable model. Learn how to unlock the potential of your organization’s collective intelligence to create buy-in from top to bottom. The Q-Loop extracts the deep knowledge that resides with front line employees, breaks down their inherent resistance to change, and converts them into passionate advocates who are fully invested in leading the organization to achieve transformational results.

About the Speaker: Brian is the President and Founding Partner of The Klapper Institute. He is an internationally recognized expert in transformational change, working with a variety of global companies in financial services, consumer products, manufacturing, food service, utilities, retail, and healthcare. His experience spans all elements of the value chain, as well as all customer touchpoints. A recognized thought leader, Brian is currently working on a new book that provides insights on the complex cultural and operational issues that companies must address to achieve and sustain transformational change.

Before founding The Klapper Institute, Brian was the President of The Tatham Group, a boutique process redesign firm. Previously, he was a Partner at Mercer Management Consulting (formerly Strategic Planning Associates, now Oliver Wyman) focusing on strategy development and operational transformation.

The Truth Needs Better Marketing: Eli Pariser

The Truth Needs Better Marketing: Eli Pariser

Embrace Your Passion: Ezra Zaid

Embrace Your Passion: Ezra Zaid

Ezra speaks about taking advantage of opportunities that present themselves that allow you to embrace your passions.

You as the News

Professionals are becoming individual news networks as blogs and social media have become trusted news sources for professionals around the globe.

You-The-Worldwide-Leader-in-News

Secrets of successful entrepreneurs: Prasad Kaipa

Secrets of successful entrepreneurs: Prasad Kaipa

Secrets of successful entrepreneurs: Why some
succeed while many fail?

About the speaker.
Prasad is the CEO of the Kaipa Group in California and works with companies and senior executives in the areas of innovation, leadership development and coaching. He is a senior research fellow and a visiting professor at Indian School of Business (ISB) and was the founding Executive Director of the Center for Leadership, Innovation and Change (CLIC) and raised multi-million dollar funding to initiate two research cells–SBI Cell for Public Leadership and Biocon Cell for Innovation Management in CLIC. Core themes for Prasad’s research are wisdom leadership, Indian models of innovation and leadership, affordable innovation, transformational leadership and mental models. He was a Smith Richardson Visiting Fellow at Center for Creative Leadership between 2010-2011 and is currently an advisor to Business FAC of Fetzer Institute. Prasad taught executive education programs organized by INSEAD, LBS, Tuck and IIM Bangalore in addition to ISB.
Prasad has been an advisor and coach focusing on innovation and leadership since 1990 for about 120 C-level executives in Global Fortune 500 companies. Clients included Adobe, Boeing, Disney, Johnson & Johnson, Maxim and Oracle as well as global/entrepreneurial companies like Aztec, Advanta, BAE Systems, Lunar Design, Mastek, Olixir, Polaris, State Bank of India and Scintera Networks. The purpose of Prasad’s innovation/leadership coaching is to ignite the genius within individuals. Prasad’s unique competence is in helping his clients find their next significant step and take it. He found that unless he helps clients to examine their signature strengths that have turned into “core incompetence” and kept them stuck, it is difficult to ignite and channel their creativity to come up with innovative decisions, products, and services. He assists clients in becoming effective in managing people as well as oneself (personal mastery), getting reenergized and building new capacities, and taking more risks, in addition to innovative and strategic decisions.
Prasad co-founded the Entrepreneur Institute for TiE in the Silicon Valley in 2002 to assist entrepreneurs develop soft skills and connect, engage and co-create effectively with others in the ecosystem. Over 13,000 entrepreneurs have gone through TiE Institute programs. He is a part-time faculty member at the Saybrook University and works with students in the areas of creativity and innovation, transformational learning and leadership. Prasad is/was on the board of directors/trustees for International Leadership Association, Marico Innovation Foundation, Samskruta Bharati US, Integral Leadership Review, Lead India 2020, Society for Organizational Learning (SoL), Aankhen, Turning Point Global, Intertec Communications, Hindu University of North America, and Catalyst.

 

America’s oldest family business- Zildjian cymbals

America’s oldest family business- Zildjian cymbals

America’s oldest family business- Zildjian cymbals

 

How great entrepreneurs think

How great entrepreneurs think

How great entrepreneurs think

Richard Koch – Author of The 80/20 Principle, Speaks on Leadership and Management

Richard Koch – Author of The 80/20 Principle, Speaks on Leadership and Management

Richard Koch is an author, entrepreneur and investor. He has written 20 books on ideas and business, including The 80/20 Principle, which has sold over 800,000 copies and been translated into 33 languages. His ventures have included Filofax, Belgo, Plymouth Gin, and Betfair, with returns on his investments between 5 and 53 times his original stakes. Formerly Koch was a strategy consultant with the Boston Consulting Group, a partner of Bain & Company, and a founder of L.E.K. Consulting. He was educated at the University of Pennsylvania and Oxford University.