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Business Ideas: 3 Business Lessons From J.K. Rowling by Evan Carmichael Today we’re going to look at how a single mother on welfare followed her passion of writing and became the first billion-dollar author and the highest earning novelist in history. This is the story of J.K. Rowling and the top 3 lessons that you can learn from her success. “It is our choices that show what we truly are, far more than our abilities.” – J.K. Rowling Action Item #1: Get Over Your Fear of Failure Nobody wants to fail but you can’t let the fear of failing prevent you from making important decisions in your life. Anything worth doing will come with a healthy dose of fear – successful entrepreneurs are the ones who can plough through that fear and come out victorious on the other side. Rowling couldn’t believe the number of different stories publishing houses gave her as to why they didn’t want to print her manuscript. Her story was too long, too fantastical, and wouldn’t do well selling to a mainstream audience, they said. She remained patient and had faith in her product. She continued to send it out to publishing houses until she found one who saw in her story what she did: a success. It was one year from the time Rowling finished the very first Harry Potter book to the time that a publisher finally agreed to buy and publish it. According to Rowling: “Anything’s possible if you’ve got enough nerve. I was determined to try. I was determined to try because, frankly, my life was such a mess at this point, what — what was the worst that could happen? Everyone turn me down? Big deal.” Action Item #2: Make Every Second Count You only have so much time in the day to get work done and, as entrepreneurs, we usually have too many projects on the go to keep track of. It’s hard work getting a business off the ground and you need to make every second count. Harry Potter came to life on a day that Rowling was stuck on a train between Manchester and London during a four-hour delay. The passenger sitting next to her might have used the time to catch up on some sleep, but Rowling was determined to use the time to her advantage. Whether it was a 15 minute break from her secretarial duties at Amnesty International or a 30 minute nap time break from her baby daughter, Rowling used every spare second to dream up and jot down points for her story. According to Rowling: “Where the idea for Harry Potter actually came from, I really couldn’t tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like — the most interesting train journey I’ve ever taken. By the time I […]
Business Ideas – 3 Business Lessons From David Ogilvy Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success. “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through. Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public. His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from. Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People True Story In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]
Toby Eccles: Invest in social change Here’s a stat worth knowing: In the UK, 63% of men who finish short-term prison sentences are back inside within a year for another crime. Helping them stay outside involves job training, classes, therapy. And it would pay off handsomely — but the government can’t find the funds. Toby Eccles shares an imaginative idea for how to change that: the Social Impact Bond. It’s an unusual bond that helps fund initiatives with a social goal through private money — with the government paying back the investors (with interest) if the initiatives work. Toby Eccles has created a radical financial instrument that helps private investors contribute to solving thorny public problems. WHY YOU SHOULD LISTEN TO HIM? All too often, an ex-inmate walks out of prison with the exact same problems he or she walked in with: lack of skills, lack of support, no job. And they end up re-offending and back in jail. It’s an expensive problem to fix, but it’s a much more expensive one to ignore. A director at Social Finance in London, Toby Eccles explores the arbitrage between those two options. In 2010, his pioneering Social Impact Bond allowed private investors to support a UK program targeting ex-prisoners who served short sentences (the limited government funding only goes to ex-inmates who served long terms). The £5m scheme, funded by 17 investors, supports training and support for 1,000 ex-inmates; if they re-offend less than a control group, the government will pay investors back, plus interest, through the savings accrued by achieving the program’s targets. More such bonds are now being tried across the world, including in New York City and Massachusetts (both addressing recidivism), and extended to new fields such as development. Eccles founded Social Finance in 2007, and he oversees all of the firm’s social impact bond work, where, he says: “We are incentivised to work with the complicated and with those willing to change.” “We are incentivised to work with the complicated and with those willing to change.”
Why Does My Brain Sleep? Abstract: We spend one third of our lives asleep, yet doctors and scientists still have no complete understanding as to why. It is one of the last great scientific mysteries. This talk will describe new discoveries suggesting that, far from being a time when the brain is dormant, sleep is a highly active process critical for a constellation of different functions. These include the importance of sleep for learning, memory and brain plasticity. Furthermore, a role for sleep in intelligently synthesizing new memories together will be examined, the result of which is next-day creative insights. Finally, a new role for sleep in regulating emotional brain networks will be discussed, optimally preparing us for next day social and psychological challenges. Bio: Matthew Walker earned his PhD in neurophysiology from the Medical Research Council in London, UK, and subsequently became an Assistant Professor of Psychology at Harvard Medical School in 2004. He is currently an Associate Professor of Psychology and Neuroscience at the University of California Berkeley. He is the recipient of funding awards from the National Science Foundation and the National Institutes of Health. In 2006 he became a Kavli Fellow of the National Academy of Sciences. His research examines the impact of sleep on human brain function in healthy and disease populations.
China slowdown puts investors on edge over luxury goods – Analyst Slowdown in China doesn’t seem to be hurting Burberry. The luxury goods group is maintaining its full-year guidance this morning after beating analysts’ forecasts with an 18% rise in Q1 sales. But it’s still expecting first-half profit to be lower than last year. But ETX Capital’s Mark Priest says be cautious – Burberry is still vulnerable
Matthew Hussey | The Psychology of Entrepreneurship Matthew Hussey, declared the “Anthony Robbins of the 21st century” by 21 Convention architect Anthony Dream Johnson, Matthew’s rise to success as a speaker and a coach has been meteoric. From beginning as a one to one coach working with people in coffee shops, he now runs programmes across the globe for people looking to take every area of their lives to the next level. With packed out seminar rooms from London to New York, he is a rising star in the speaking world and is gaining international status as a life strategist — transforming the lives of individuals of all ages, from every walk of life. Matthew has created two major coaching companies that cater to customers from all across the world. The first, www.matthewhussey.com started as Matthew’s very own passion project. This has been built into a world-renowned service for peak performance coaching where he now has the full backing of a whole team of experts. His creations include specialist programmes on confidence, impact, and full life transformation retreats held in 5 star locations globally. Here clients spend 6 days in luxury villas in exotic locations where they have their own private chef and are coached by Matthew personally the entire time. Recent retreats have included Nice and Florida. His larger seminars take place anywhere from London to packed out rooms in New York’s Times Square. Matthew soon become known for his extensive coaching and research into the world of human attraction, resulting in his latest venture, www.gettheguy.co.uk which exploded onto the scene in 2008, immediately gaining mass media attention in both the UK and the United States. The company recently released a DVD program which has already been reviewed by Okay Magazine, and Matthew’s notoriety in the area of human attraction landed him a spot as the resident dating expert on ITV’s This Morning as well as being a regular columnist for Now magazine. Matthew has now been featured on major TV stations across the world. He’s provided advice on CNN, GMTV, The Today Show for America, NBC, and featured on a primetime BBC3 series ‘Undercover Princesses’. Matthew is also featuring in a new prime time series for Living TV ‘House of Grazia’ (released June 2011) and is the primary expert on a brand new prime time MTV series (which will be released globally to 60 nations in October 2011). Under his MH brand he has been contracted to work with various prestigious individuals and large corporations. Private clients have included directors of major FTSE 500 companies including Morgan Stanley, hedge fund managers, and even royalty. He has also partnered with major institutions in charities. In 2010 he was invited to lecture at Oxford University to the department of Neuroethics. Other talks include training for teachers at the highly regarded ‘Teach First’ annual conference, and a charity speech with members of the royal family at the Children In Crisis annual dinner. He has become known for partnering with renowned global […]
The Future of Inspiration: Mark Pawsey Mark trained at the Royal Academy of Dramatic Art in London winning the Liverpool Playhouse Award and an honors diploma in Stage Management. He spent 15 years in London’s West End working on shows such as “Steel Magnolias”, “Taboo — The Boy George Musical” and original productions of “The Woman in Black” and “Phantom of the Opera.” In 1996 after he attendeed Cirque de Soleil’s production of Satimbanco at the Royal Alberta Hall in London, Mark knew he wanted to run away with the circus. In 1998 he joined the European and then North American tours of Alegria and Quidam before venturing to Las Vegas for five years to work on the resident show Zumanity and then with ZED at Tokyo Disney in Japan. Currently as the Artistic Director of Amaluna, Mark is responsible for maintaining the quality and integrity of the show as it tours North America, as well as managing all the artists and the artistic team on tour. Amaluna is his fifth Cirque de Soleil production.
Philanthropy: How Best to Give? How does an individual who wants to make a difference sift through the myriad NGOs, charitable organisations and investment funds all claiming that they are transforming lives and expectations in the developing world? How can one be sure that a donation will be well spent and how does one measure the results? In short, how best to give? In the second of their unmissable series, Tomorrow’s Horizons, Intelligence Squared and Deutsche Asset & Wealth Management showcased some of the brightest and best ideas about how to give at the Corinthia Hotel in London.
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