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President of LinkedIn China: Entering the Chinese Market as a Startup

President of LinkedIn China: Entering the Chinese Market as a Startup

 

Derek Chen, President, China of Linkedin, discusses how LinkedIn chose to enter China as a startup.

 

Don’t have time for social media? Make time for LinkedIn by Hank Berkowitz

linkedin

 

As we’ve said many times before on the topic of social media, each platform has its merits—if you have the time and energy to master them. But, if you only have time to devote to one social platform—we know even that’s a stretch for many of you–then LinkedIn will probably give you the biggest bang for your effort.

 

LinkedIn for referrals

 

First, look at the user base. About 40 percent LinkedIn members are Managers, Directors, Owners, VPs or C-Suite officers. Do you want likes, winks and friends? Or do you want new clients or trusted referral sources? We thought so.

 

Second, don’t get obsessed about your number of connections. No one’s keeping score. Quality trumps quantity. Definitely reach out to your inner circle and to valuable contacts that you just made at an industry conference or professional event. Definitely follow interesting people so that articles (or online discussions) that are relevant to your work show up daily in your inbox. But, having 50 deep connections with the movers and shakers in your business is far better than having 500+ connections composed of people you barely know beyond a quick business card or email exchange.

 

John Powell, a principal at one of our longstanding clients, CEG Worldwide, noted recently that LinkedIn can help you position yourself as an expert to members of your target market. To make LinkedIn work for you, your profile must spell out the specific value that you bring to your clients’ financial lives—for example, by including your mission statement and elevator speech. Also spell out how you do great work for your clients and the biggest benefits that investors gain by working with you, he said. When you ask clients for introductions to other people—don’t be afraid to do this often– you can mention specific people by name and increase your chances of gaining an introduction to them. The key, said Powell, is not to ask for a referral per se, but to offer a “second opinion” in which you conduct a free review for a clients’ friend and associate.


Conclusion

 

LinkedIn and other popular social networking platforms are powerful tools for disseminating information to the masses. These tools are fast, inexpensive and easy to use, but if you’re not careful, they can be a tremendous drain of your firm’s time, energy and resources. Figure out which one or two platforms you and your firm can really get behind and find an in-house champion or outside expert to help you. Don’t be afraid to experiment. Just make sure reach out on a consistent, reasonable basis and for goodness sake, make sure your profile is updated regularly make sure you have something relevant to share whenever you tweet, post, Link, like connect or pin.

 

Adam Grant ” The Power of Powerless Communication”

Adam Grant ” The Power of Powerless Communication”

Adam Grant, author of ‘Give and Take’ and the youngest tenured professor at Wharton- gives us some insight into what works in communication. Grant uses results from research as well as stories from his own life to get us thinking about how we are perceived when we communicate and how to tweak our style to maximize our results.

Bryan Franklin – The Most Dangerous Question On Earth

Bryan Franklin – The Most Dangerous Question On Earth

Bryan has coached top level executives at Fortune 1000 companies (including Apple, Logitech, Google, Cisco and LinkedIn) and helped entrepreneurs build their fledgling organizations into success
stories–taking them from start-ups to billion dollar-generators (including Interwoven, Ariba, and Cadence).

Together with his partner in business and in life, Jennifer, he’s now offers some of the most impactful group experiences available in the planet. These group intensives train entrepreneurs to free themselves financially and spiritually — to transform the way they see themselves and the world, so that the distinction between “career” and “life” dissolves and each human interaction can be both lucrative and fulfilling of purpose.

A former student and highly successful coach says this:

“Bryan is one of my favorite embodiments of the divine masculine. With all the right amounts of give and take he makes art with his interactions. To interface with Bryan is to dance with your own edge. In his eyes,
you befriend all your future and past selves. To be loved by him is to die into who you dream of being.”

Bryan’s talk was titled “The most dangerous question on earth” and explored the essential role of paradox in leadership — and how to resolve the apparent conflict between customer focus/intimacy and staying true to who you are — by asking one question that can ruin your life and set you free.

 

Tony Robbins Interviews Richard Branson on Leadership

Tony Robbins Interviews Richard Branson on Leadership

 

The Crucial Skill for Tomorrow’s Leaders

The Crucial Skill for Tomorrow’s Leaders

Management thought leaders share their ideas on what future leaders can’t live without. Featuring: Angel Cabrera, Bill George, Daisy Wademan Dowling, Andy Zelleke, Batia Mishan Wiesenfeld, Evan Wittenberg, Dr. Ellen Langer, and Scott Snook.

Present Like Steve Jobs

Present Like Steve Jobs