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Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue)

Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue)

Jeff DeGraff, Dean of Innovation
Revenue, Profits, and Speed (Compete / Blue)

Now let’s talk about the compete quadrant or the blue quadrant which is all about revenue and it’s all about going really fast. Well, being a business school professor I could tell you a lot about this quadrant because that’s what we train MBAs to be, right? They’re these kind of hard charging, look for the money, find it, show the revenue, pay the shareholders, get after it. Well these people are very goal and action oriented. It’s all about getting after it right now and they’re very much impatient. They’re very matter-of-fact. They’re very aggressive. They’re extremely competitive so everything is kind of a race with each other. They’re very decisive so they don’t take a lot of time to make decisions and they’re very challenging.

 

Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red)

Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red)

Jeff DeGraff, Dean of Innovation

–Now let’s take a look at the control position, the control competency, the control culture. Let’s look at the type of leaders, workplaces and practices that we need in order to create that incremental form of innovation that’s highly optimized. Remember, we’re looking for efficiency here and quality here. It’s going to be highly optimized so it’s not going to be radical innovation but there’s gonna be almost no risk in this form of innovation in the red position which is the opposite of the green position.