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The Obsolete Know-It-All: Ken Jennings
Ken Jennings was an anonymous computer programmer in 2004 when his 75-game streak on the quiz show Jeopardy! Made him into a geek folk icon almost overnight. Today, Jennings is freelance writer who celebrates, in the words of Time magazine, “the world of triva…a place where minutiae have paradoxical grandeur and no fact is meaningless.”
Mitch Resnick: Let’s teach kids to code
Coding isn’t just for computer whizzes, says Mitch Resnick of MIT Media Lab — it’s for everyone. In a fun, demo-filled talk Resnick outlines the benefits of teaching kids to code, so they can do more than just “read” new technologies — but also create them.(Filmed at TEDxBeaconStreet.)
Mitch Resnick directs the Lifelong Kindergarten group at MIT Media Lab, dedicated to helping kids of all ages tinker and experiment with design.
WHY YOU SHOULD LISTEN TO HIM?
When we first enter primary school, we spend our days creating, painting, building, experimenting creatively with form and shape. But what happens after that first year? Why doesn’t the creativity continue? Mitch Resnick, Director of the Lifelong Kindergarten programand LEGO Papert Professor of Learning Research at MIT Media Lab, is making it his mission to help kids keep the exploration going. He and his team develop new interfaces to help students engage with technology, in a way that encourages them to create and experiment the way we did in kindergarten with paint. Some of Resnick’s projects include Scratch, which helps young users learn to code, and the Computer Clubhouse, an international network of creative afterschool programs for underpriveleged students.
Fun is the Future: Mastering Gamification
Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.
GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder