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Chris Anderson, “The Long Tail” – Haas School
Chris Anderson, Editor in Chief of Wired Magazine, first coined the term “long tail” in October 2004 to describe the shift “away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail.” He spoke at the Haas School, UC Berkeley.(November 17, 2006)
The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.
In this short talk, Arianna Huffington shares a small idea that can awaken much bigger ones: the power of a good night’s sleep. Instead of bragging about our sleep deficits, she urges us to shut our eyes and see the big picture: We can sleep our way to increased productivity and happiness — and smarter decision-making.
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of thirteen books. She is the co-host of “Left, Right & Center,” a political roundtable radio program.
Why you should listen to her:
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of many books. She is also co-host of “Left, Right & Center,” public radio’s popular political roundtable program, as well as “Both Sides Now,” a weekly syndicated radio show with Mary Matalin moderated by Mark Green. In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently cited media brands on the Internet.