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The source of economic value: Dr. William S. Silver

The source of economic value: Dr. William S. Silver

As Dean of the School of Business and Economics at Sonoma State University, Bill Silver has positioned SSU as the educational nucleus for a thriving North Bay economy. SSU is aligning the community to explore leading edge business practices — with the goal of innovating and collaborating in this time of economic transformation. As Silver reframes the role of the business school to become a community hub, he is drawing upon his lifelong passions for leadership, business, and learning.

In his TEDxTalk, Dr. Silver explores the source of economic value by using an example from the past, and one from the present. Silver compares the soda fountain of his family’s pharmacy, a social center of the New England town where he grew up, with the experience of making a “Starbucks run.” In this personal tribute to his father, he explores how more economic value can be created by developing an emotional resonance with customers; the most value is created when more is exchanged than dollars.

 

Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue)

Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue)

http://youtu.be/GVRET3AAZWs

Jeff DeGraff, Dean of Innovation
Revenue, Profits, and Speed (Compete / Blue)

Now let’s talk about the compete quadrant or the blue quadrant which is all about revenue and it’s all about going really fast. Well, being a business school professor I could tell you a lot about this quadrant because that’s what we train MBAs to be, right? They’re these kind of hard charging, look for the money, find it, show the revenue, pay the shareholders, get after it. Well these people are very goal and action oriented. It’s all about getting after it right now and they’re very much impatient. They’re very matter-of-fact. They’re very aggressive. They’re extremely competitive so everything is kind of a race with each other. They’re very decisive so they don’t take a lot of time to make decisions and they’re very challenging.

 

Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red)

Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red)

http://youtu.be/E2BUv2oVLfY

Jeff DeGraff, Dean of Innovation

–Now let’s take a look at the control position, the control competency, the control culture. Let’s look at the type of leaders, workplaces and practices that we need in order to create that incremental form of innovation that’s highly optimized. Remember, we’re looking for efficiency here and quality here. It’s going to be highly optimized so it’s not going to be radical innovation but there’s gonna be almost no risk in this form of innovation in the red position which is the opposite of the green position.

 

Dean Robert Joss: Leadership Means Responsibility

n his View from the Top speech, Dean Robert Joss defines what it means to lead: “It’s any position where you take responsibility for a group with a mission to fulfill.” He told students that In order to have the organization you lead evolve, “you have to be the change you want to see in others.” Recorded: June 3, 2009