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Chris Anderson, “The Long Tail” – Haas School

Chris Anderson, “The Long Tail” – Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term “long tail” in October 2004 to describe the shift “away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail.” He spoke at the Haas School, UC Berkeley.(November 17, 2006)

The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.

 

Richard Branson: Life at 30,000 feet

Richard Branson: Life at 30,000 feet

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Richard Branson talks to TED‘s Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences — and reveals some of his (very surprising) motivations.

Richard Branson bootstrapped his way from record-shop owner to head of the Virgin empire. Now he’s focusing his boundless energy on saving our environment.

Why you should listen to him:

He’s ballooned across the Atlantic, floated down the Thames with the Sex Pistols, and been knighted by the Queen. His megabrand, Virgin, is home to more than 250 companies, from gyms, gambling houses and bridal boutiques to fleets of planes, trains and limousines. The man even owns his own island.

And now Richard Branson is moving onward and upward into space (tourism): Virgin Galactic‘s Philippe Starck-designed, The first Burt Rutan-engineered spacecraft, The Enterprise, completed its first captive carry in early 2010 and is slated to start carrying passengers into the thermosphere in 2012, at $200,000 a ticket.

Branson also has a philanthropic streak. He’s pledged the next 10 years of profits from his transportation empire (an amount expected to reach $3 billion) to the development of renewable alternatives to carbon fuels. And then there’s his Virgin Earth Challenge, which offers a $25 million prize to the first person to come up with an economically viable solution to the greenhouse gas problem.

“There is luck, and then there is Richard Branson luck.”  The New Yorker, May 14, 2007