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Business Ideas: My Favourite 5 Gutsiest Entrepreneur Launches of All Time

Business Ideas: My Favourite 5 Gutsiest Entrepreneur Launches of All Time

 

 

Gutsiest Entrepreneur Launch #5: Dana White Saves the UFC

dana white

White agreed and put his business on the line. The show became a huge success which ended with Forrest Griffin and Stephan Bonnar fighting for a six-figure contract. White credits the show for saving the UFC and continued airing new seasons of The Ultimate Fighter to expand the awareness and popularity of his company.

 

Gutsiest Entrepreneur Launch #4 – Philip Knight signs Michael Jordan:

philip knight

 

The Air Jordan became the most valuable footwear franchise in Nike’s history. It was so popular that launch dates had to be postponed to weekends so kids wouldn’t be tempted to skip school to get their hands on the latest Air Jordan. The move took Nike from being a running shoe company with no exposure to the basketball market to now owning as much as 85% of the basketball shoe market.

 

Gutsiest Entrepreneur Launch #3: Bill Gates Pitches a Product that Doesn’t Exist

 

bill gates

 

Bill Gates and long time friend Paul Allen turned their passion for programming into a business when they saw a picture of the Altair 8080 on the cover of Popular Electronics. Gates called Micro Instrumentation and Telemetry Systems (MITS), the company that was manufacturing the Altair, and told them that he and Allen had developed a programming language for the computer that was ready to launch.

 

With not a single line of code written and no Altair to work on, Gates and Allen worked around the clock on Harvard computers to do what they said they had already done. Eight weeks later, Allen flew to MITS headquarters in New Mexico to present their code. Without even a test-run, their program was a success and MITS bought the rights, making it an industry standard. Within one year, Gates had dropped out of Harvard and the two high school friends established Microsoft Corporation.

 

Gutsiest Entrepreneur Launch #2: Richard Branson Drives a Tank into Times Square

 

richard branson

To launch Virgin Cola he rode into Times Square in New York City on top of a tank, promising to battle with Coke and Pepsi. To launch Virgin Mobile in Canada he repelled into the heart of Yonge-Dundas square. Branson has also made several world record-breaking attempts. With “Virgin Atlantic Challenger” and “Virgin Atlantic Challenger II” he raced to have the fastest Atlantic Ocean crossing. In “Virgin Atlantic Flyer” he created the world’s largest hot air balloon and was the first to cross the Atlantic in a balloon. He then tried to become the first person to go around the world in a hot air balloon.

 

Branson is always thinking of new ways to launch and promote his businesses – the more high profile, the better. Even when his stunts don’t work out they garner so much attention for his businesses that it’s all worth it for him.

 

Gutsiest Entrepreneur Launch #1: P.T. Barnum Puts on a Show

 

p t barnum

Even if you didn’t have a ticket to his show, when Barnum’s circus was in town, you would know it. He would sweep into the city with gusto; elephants would be paraded through the streets, clowns would be sent to local hospitals to visit with sick children. Barnum provided a pre-show to his circus that he hoped would get people talking and raise excitement about his show. He would give tours of his circus to anyone who wanted to see inside the Big Top, and also put on multiple free contests in order to attract crowds to his show.

 

Barnum was always thinking of ways to promote both himself and his circus. From making splashy entrances to using cross-promotion, Barnum did what it took to make sure people knew who he was.

 

Warren Buffett & Bill Gates on Measuring Performance – Lugen Family Office

Warren Buffett & Bill Gates on Measuring Performance, Wealth, Billionaires, Financial Crisis

 

warren buffett bill gates

Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. It can involve studying processes/strategies within organizations, or studying engineering processes/parameters/phenomena, to see whether output are in line with what was intended or should have been achieved.

 

Performance measurement has been defined by Neely[1] as “the process of quantifying the efficiency and effectiveness of past actions”, while Moullin[2] defines it as “the process of evaluating how well organisations are managed and the value they deliver for customers and other stakeholders”. Discussion on the relative merits of these definitions appeared in several articles in the newsletter of the Performance Management Association.[3]

 

Wikipedia – Performance Measurement

 

The wealth effect is an economic term, referring to an increase (decrease) in spending that accompanies an increase (decrease) in perceived wealth.

 

The effect would cause changes in the amounts and distribution of consumer consumption caused by changes in consumer wealth. People should spend more when one of two things is true: when people actually are richer, objectively, or when people perceive themselves to be richer—for example, the assessed value of their home increases, or a stock they own goes up in price.

 

Demand for some goods (especially Inferior goods) typically decreases with increasing wealth. For example, consider consumption of cheap fast food versus steak. As someone becomes wealthier, their demand for cheap fast food is likely to decrease, and their demand for more expensive steak may increase.

 

Consumption may be tied to relative wealth. Particularly when supply is highly inelastic – or in the case of monopoly – one’s ability to purchase a good may be highly related to one’s relative wealth in the economy. Consider for example the cost of real estate in a city with high average wealth (for example New York or London), in comparison to a city with a low average wealth. Supply is fairly inelastic, so if a helicopter drop (or gold rush) were to suddenly create large amounts of wealth in the low wealth city, those who did not receive this new wealth would rapidly find themselves crowded out of such markets, and materially worse off in terms of their ability to consume/purchase real estate (despite having participated in a weak Pareto improvement). In such situations, one cannot dismiss the relative effect of wealth on demand and supply, and cannot assume that these are static. (see also General equilibrium).

 

However, according to David Backus, an NYU economist, the wealth effect is not observable in economic data, at least in regards to increases or decreases in home or stock equity.[2] For example, while the stock market boom in the late 1990s (q.v. dot-com bubble) increased the wealth of Americans, it did not produce a significant change in consumption, and after the crash, consumption did not decrease.[2]

 

Economist Dean Baker disagrees and says that “housing wealth effect” is well-known and is a standard part of economic theory and modeling, and that economists expect households to consume based on their wealth. He cites approvingly research done by Carroll and Zhou that estimates that households increase their annual consumption by 6 cents for every additional dollar of home equity.[3]

 

The wealth effect and the Paradox of Thrift are contradictory. The paradox assumes, incorrectly, that people will spend when they feel wealthy, based on the wealth effect, but not when they are actually more wealthy.

 

Wikipedia – The Wealth Effect

 

Redefining the Richest Man in the World

As of July 5th, 2013, the Richest man in the world is Bill Gates at $71.3 Billion. The second richest is Carlos Slim at $66.3 Billion, followed by Warren Buffett at $61.4 Billion.

However, if we were to reunite the Walton family wealth, of Walmart fame, we would find the following: Christy Walton, $36.9 Billion; Jim Walton, $35.4 Billion; Rob Walton, $34.5 Billion; Alice Walton, $33.9 Billion, for a total of $140.7 Billion. We can see that Sam Walton created quite the family dynasty when the 9 to 12 spots of the Top Billionaires in the world are directly related to his dream.