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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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CNN Financial News

Chinese official defends intervention: 'We must take action'Expect the Chinese government not to sit still when its financial markets are falling apart. [...]

How to learn about investing...by watching NetflixToo many Americans think of the stock market as the "final frontier" -- something worthy o [...]

Why Saudi Arabia won't cut oil productionRead full story for latest details. [...]

New Orleans' uneven recovery is leaving blacks behindKatrina10.org, a web site created by the city of New Orleans to commemorate its revitalization 10 ye [...]

Virginia TV shooting leaves news crews rattledLive shots are not supposed to end with shots fired. [...]

NYC yellow cabs get their own hailing appYellow cabs are getting teched out. [...]

Travel secrets of tech execsIt's not uncommon for startup executives to jump on a plane multiple times a month -- or even w [...]

 

CNN Small Business News

Indiegogo CEO: Want money? Here's the trickRead full story for latest details. [...]

Toy set teaches kids about diversityRead full story for latest details. [...]

NRA sues Seattle over $25 gun taxNational Rifle Association and National Shooting Sports Foundation say Seattle gun tax violates Wash [...]

Michigan mayor wants to ban flamethrowersRead full story for latest details. [...]

U.S. sees spike in black and Hispanic women entrepreneursWhen it comes to small business in the United States, more women are running the show. An analysis o [...]

AT&T brings 21st century skills to rural SalinasA new program called AdelanTECH Leadership programs provides one-year training to bridge the tech ga [...]

Zirtual insanity: Livelihoods of 400 in flux as startup shuttersZirtual shut down on Monday, notifying its 400 employees via email. Founder Maren Kate Donovan said [...]

 

CNN Money News

How to learn about investing...by watching NetflixLooking for something good on Netflix? These entertaining films will help you learn more about finan [...]

Investors dump stocks at record paceMom and pop investors are dumping their investments and moving to cash at levels not seen since the [...]

The cheapest degrees that will earn you $70,000 a yearRead full story for latest details. [...]

Can your employer see everything you do on your company phone?Smartphones are expensive. So using the one your employer gives you can save a lot of money. But in [...]

3 moves to make in a crazy marketReacting emotionally to wild stock market swings could do your retirement savings more harm than goo [...]

This company is trying to make life easier for employees with babiesSix months after announcing it will expand paid parental leave, the consulting firm Accenture boosts [...]

Where you'll get the biggest pay raise next yearWhere you live plays a part in how much of a raise and bonus you'll get relative to the rest of [...]

 

Fortune Magazine

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Reuters Business News

(Reuters) - Warren Buffett's Berkshire Hathaway Inc disclosed a $4.48 billion stake in oil refi [...]

JACKSON HOLE, Wyo. (Reuters) - The Federal Reserve could have cut short the Great Recession by a yea [...]

JACKSON HOLE, Wyo. (Reuters) - For much of her tenure as head of the Federal Reserve, Janet Yellen h [...]

ZURICH (Reuters) - Syngenta AG may seek partners to help improve its product lineup after a thorough [...]

TORONTO (Reuters) - The owner of adultery website Ashley Madison had already been struggling to sell [...]

ZURICH (Reuters) - A form of debt restructuring rather than outright forgiveness should enable Greec [...]

YANGON (Reuters) - Myanmar has set a minimum wage of 3,600 kyat ($2.80) for an eight-hour work day, [...]

 

Reuters Economy News

CARACAS (Reuters) - Venezuela confirmed on Tuesday it had entered a recession while inflation remain [...]

WASHINGTON (Reuters) - The Obama administration on Tuesday bowed to months of growing pressure over [...]

NEW YORK (Reuters) - Investors backed away from global equity markets on Tuesday, with light volume [...]

NEW YORK (Reuters) - U.S. stocks fell on Tuesday as investors engaged in profit-taking to pull major [...]

NEW YORK (Reuters) - Crude futures closed up slightly Tuesday, getting some relief from a weak dolla [...]

NEW YORK (Reuters) - The U.S. dollar hit a 1-1/2-week low against the safe-haven yen on Tuesday afte [...]

BUENOS AIRES (Reuters) - Crunch time for Argentina fixing its debt default will almost certainly not [...]

 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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Family Office Newswire

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The #1 Family Office Newswire That Empowers Family Dynasties. Over 11,100 Complimentary Posts and growing rapidly with relevant topics!

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Lugen Family Office is the Most Trusted Online Curator on Legacy Planning, Wealth Management, Financial Literacy, Family Business, Philanthropy, and the UHNW.

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The #1 Family Business Newswire That Helps You Move From Success to Significance. Over 5,400 Complimentary Posts On Key Factors To Build A Profitable and Sustainable Business!

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The #1 UHNW Real Estate Newswire for Luxury Homes and Commercial Real Estate. Check out the latest trends in real estate today with over 3,100 Complimentary posts.

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Lugen Family Office Proudly Supports AIP

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The International Association of Advisors in Philanthropy is the leading charitable giving organization in the world for inspiring collaboration among professionals.

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AIP Ambassador, Past President

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