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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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CNN Financial News

Super Bowl tickets are most expensive everRead full story for latest details. [...]

Seahawks' Paul Allen is the NFL's richest team ownerRead full story for latest details. [...]

January was a terrible month for stocksInvestors probably probably wished they had hibernated this January. It's turning out that it w [...]

Is a $4.5 million Super Bowl ad worth it?Read full story for latest details. [...]

Will the Super Bowl get record ratings?The NFL's Super Bowl is not just the biggest day in sports, it's also the biggest televisi [...]

Fake charities prey on your goodwill to make bankTaking advantage of your goodwill and pocketing your donations is Mission No. 1 for fake charities. [...]

U.S. cracks down on shady '0%' loan companiesFederal regulators are cracking down on smarmy companies that promise to lend people cash with zero [...]

Oops! News sites backtrack on reports Romney is runningRead full story for latest details. [...]

Texas banker: Let the reckless oil companies dieRead full story for latest details. [...]

Anheuser-Busch is a 'Super' stockWill the Seattle Seahawks repeat? Will Tom Brady finally win his fourth Super Bowl? (He can't b [...]

Here's how your desk should be organizedIn the office, your desk is your command center. And experts said how well it's organized can h [...]

NFL gets billions in subsidies from U.S. taxpayersIf you're a U.S. taxpayer then you're subsidizing the wildly profitable National Football [...]

 

CNN Small Business News

Is this the Super Bowl's next GoDaddy?Wix is advertising in the Super Bowl -- but it's just the latest tech unknown to make its debut [...]

Shark Tank contestant may save SkyMallOne of the in-flight catalog's vendors wants to buy the company's assets and reinvent it f [...]

How to skip the pre-blizzard frenzy in storesRead full story for latest details. [...]

Hashtag #money. The business of the pound signFirst introduced in 2007 as way of sifting through Twitter's newsfeed, the hashtag has since sp [...]

Hershey lawsuit angers fans of British chocolate in U.S.Hershey has forced an importer to stop selling proper British chocolates in the United States, anger [...]

Blue collar entrepreneursThese five entrepreneurs took their blue collar experience and parlayed it into entrepreneurial vent [...]

Gaza accelerator gets support from Silicon ValleyRead full story for latest details. [...]

Self-service beer taps coming your wayHate waiting for a cold beer refill? Startup PourMyBeer has a solution -- self-service beer walls an [...]

Uncle Si's Iced Tea maker sues Duck CommanderChinook USA blames 'Duck Dynasty' family for its bankruptcy filing. [...]

Forget actors -- L.A. is full of wannabe Zucks2014 was a banner year for Los Angeles' tech ecosystem. Startups raked in over $3 billion in fu [...]

Uber partners with Boston on traffic dataUber announced a first-of-its-kind partnership to provide ride data to the city of Boston. Don' [...]

Indian startup pays $50 million to compete with YelpZomato acquires IAC-owned Urbanspoon, giving it a major foothold in the U.S. and Australian marketpl [...]

 

CNN Money News

Average 401(k) balance hits record $91,300401(k) balances reached a record high last year, thanks to a soaring stock market and larger contrib [...]

Fake charities prey on your goodwill to make bankTo avoid being suckered into giving money to a bogus charity, the IRS recommends first verifying tha [...]

Taxing the rich: The record under ObamaWhile most of the president's budget proposals to tax the rich have been DOA with Republicans, [...]

Top-paying jobsOrthopedic surgeons take home a median $410,000 in salary and bonus annually. What other great caree [...]

The most important investing ruleRead full story for latest details. [...]

Here's how your desk should be organizedJust a few quick changes to your workspace can help increase your productivity. [...]

Millions to owe Obamacare tax penaltyUp to 6 million uninsured Americans will owe an Obamacare penalty. [...]

IRS to tax cheats: Stop hiding your money offshoreThe IRS said it has carried out thousands of audits of offshore schemes and pursued criminal charges [...]

5 questions to ask a financial adviser before hiring oneTo find a financial adviser who's skilled and trustworthy and not an outright charlatan who jus [...]

Best Jobs in AmericaCNNMoney/PayScale's top 100 careers with big growth, great pay and satisfying work. [...]

IRS warns of shady tax preparers stealing refundsRead full story for latest details. [...]

What we really need to be better off financiallyRead full story for latest details. [...]

 

Fortune Magazine

Will Mmmhops be a hit?Hanson is attempting to chart with a new microbrew. [...]

NBA confirms L.A. Clippers sale to ex-Microsoft CEO Steve BallmerDonald Sterling sues the NBA for damages and demands to be reinstated as owner. [...]

FBI and SEC probe into Carl Icahn and golfer Phil MickelsonAuthorities are looking into the potenial insider trading. [...]

Google launches "right to be forgotten" service in EuropeNow European citizens can request to have search results removed. [...]

Zuckerberg's latest donation reawakens concerns over mixed results in NewarkFacebook founder and his wife donate $120 million to Bay Area schools, claim to have learned from pr [...]

Five crazy things Steve Ballmer has doneIn light of Ballmer placing the highest bid on an NBA team in history on Thursday, here are some of [...]

Four ways Apple could have the "best" product pipeline everFrom the obvious upgrades to the bold and daring. [...]

The all-time most popular stories are...Scoops on movers and shakers, from Marissa Mayer to Mark Zuckerberg to Rupert Murdoch, are the most [...]

Web browsers aren't fun anymoreMozilla updates Firefox, but is it enough to bring old users back? [...]

Valeant injects more cash into bid for Botox-maker AllerganRevised offer worth around $53 billion comes days after drugmaker's last bid. [...]

How to get employees to save for retirementAutomatically enrolling workers into a savings plan and reminding them how much they can lose may ju [...]

Pacing nervously with... Jamin Warren, founder and CEO, Kill ScreenHanging backstage with the videogame arts and culture impresario ahead of his annual two5six confere [...]

 

Reuters Business News

DETROIT (Reuters) - Honda Motor Co Ltd on Friday said it has confirmed that a Takata Corp air bag in [...]

NEW YORK (Reuters) - U.S. stocks closed down on Friday after a volatile session as investors worried [...]

WASHINGTON (Reuters) - Food distributor Sysco Corp and its biggest rival, US Foods Inc , have offere [...]

DETROIT (Reuters) - Honda Motor Co on Friday said it has confirmed that a Takata Corp air bag inflat [...]

WASHINGTON/SAN FRANCISCO (Reuters) - AT&T Inc spent close to half the total in the record-settin [...]

NEW YORK (Reuters) - U.S. stocks closed down on Friday after a volatile session as investors worried [...]

(Reuters) - Shares of Shake Shack Inc more than doubled on Friday, putting a nearly $2 billion price [...]

 

Reuters Economy News

CARACAS (Reuters) - Venezuela confirmed on Tuesday it had entered a recession while inflation remain [...]

WASHINGTON (Reuters) - The Obama administration on Tuesday bowed to months of growing pressure over [...]

NEW YORK (Reuters) - Investors backed away from global equity markets on Tuesday, with light volume [...]

NEW YORK (Reuters) - U.S. stocks fell on Tuesday as investors engaged in profit-taking to pull major [...]

NEW YORK (Reuters) - Crude futures closed up slightly Tuesday, getting some relief from a weak dolla [...]

 

Reuters Business Video

U.S. stocks closed down Friday after a volatile session and weak U.S. growth data. In contrast, shar [...]

Stocks finished off January with a giant thud, as stocks dropped on a weak GDP report. Shares of Sha [...]

Super Bowl Sunday is the biggest TV event of the year. It's also the end of a very bad season f [...]

 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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