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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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CNN Financial News

Greece deeply divided as vote on Europe loomsRead full story for latest details. [...]

Greek economists to Stiglitz and Krugman: Butt out!Crashing out of the euro may look like a good option for Greece ... from a comfortable office in New [...]

Uber suspends ride-sharing service in FranceRead full story for latest details. [...]

What a Depression looks like (Greek style)The Greek drama has spiraled out of control. The banks are closed and tens of thousands of people ar [...]

Don't bet against Joey Chestnut... or Nathan's?Competitive eater Joey "Jaws" Chestnut will attempt to win his ninth straight mustard belt [...]

More American teens are getting jobs. That's good for everyoneLauren Miller loves her summer job. [...]

Aetna to buy rival health insurer Humana for $37 billionAetna has struck a deal to buy rival health insurer Humana for $37 billion. [...]

 

CNN Small Business News

The man who wants to save the beesRead full story for latest details. [...]

He's got killer instinct for hot tech startupsJohn Lilly, partner with Greylock Partners, has an enviable success record of investing in tech star [...]

Making it in the U.S.A.Brooklyn-based startup Maker's Row aims to connect U.S. manufacturers with entrepreneurs from a [...]

The best country for women entrepreneurs is....These are the countries where women entrepreneurs with the highest potential to create jobs and grow [...]

You'll never have to search for a parking spot againCircling for parking adds to congestion, bad air quality and traffic accidents. Parkifi is trying to [...]

The SimplifiersAre people lazy? Well, they certainly like companies that make it easy for them, and these seven sta [...]

Richard Branson picks startup winnersRichard Branson picked these three businesses as his favorite in the final of the "Pitch to Ric [...]

 

CNN Money News

10 most expensive collegesThe most expensive schools in the nation are charging close to $50,000 a year in tuition and fees al [...]

Pricey Manhattan restaurant owes staff $500,000 for unpaid tipsOne of the most expensive restaurants in New York City will pay $500,000 in restitution to workers f [...]

U.S. Navy triples paid maternity leave to 18 weeksRead full story for latest details. [...]

To be a glamorous bride for less, I flew to TaiwanThat's because I'm Taiwanese American and am in on a little-known secret. It's called [...]

White House crackdown on for-profit colleges begins todayRead full story for latest details. [...]

Retirement advice from a Boomer to a MillennialHere are four ways you can assist your young colleagues in preparing for retirement. [...]

Businesses rail against Obama's overtime rule changeThree powerful business lobbies push back against President Obama's overtime rule changes that [...]

 

Fortune Magazine

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Reuters Business News

(Reuters) - Newly appointed Credit Suisse AG Chief Executive Tidjane Thiam, in an interview with the [...]

ATHENS (Reuters) - Tens of thousands of Greeks took to the streets on Friday in rival rallies that l [...]

ATHENS (Reuters) - Tens of thousands of Greeks took to the streets on Friday in rival rallies that l [...]

TURIN (Reuters) - Consolidation continues to be necessary in the auto industry but there is nothing [...]

(Reuters) - Health insurer Aetna Inc on Friday said it would buy smaller rival Humana Inc for about [...]

LONDON (Reuters) - There is at least one legal way to get your euros out of Greece these days, to gu [...]

SAO PAULO (Reuters) - Swiss lender UBS AG made a whistleblower deal with Brazilian authorities inves [...]

 

Reuters Economy News

CARACAS (Reuters) - Venezuela confirmed on Tuesday it had entered a recession while inflation remain [...]

WASHINGTON (Reuters) - The Obama administration on Tuesday bowed to months of growing pressure over [...]

NEW YORK (Reuters) - Investors backed away from global equity markets on Tuesday, with light volume [...]

NEW YORK (Reuters) - U.S. stocks fell on Tuesday as investors engaged in profit-taking to pull major [...]

NEW YORK (Reuters) - Crude futures closed up slightly Tuesday, getting some relief from a weak dolla [...]

NEW YORK (Reuters) - The U.S. dollar hit a 1-1/2-week low against the safe-haven yen on Tuesday afte [...]

BUENOS AIRES (Reuters) - Crunch time for Argentina fixing its debt default will almost certainly not [...]

 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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Family Office Newswire

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The #1 UHNW Real Estate Newswire for Luxury Homes and Commercial Real Estate. Check out the latest trends in real estate today with over 3,100 Complimentary posts.

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Lugen Family Office Proudly Supports AIP

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The International Association of Advisors in Philanthropy is the leading charitable giving organization in the world for inspiring collaboration among professionals.

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AIP Ambassador, Past President

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Reuters Wealth News

SAO PAULO (Reuters) - Swiss lender UBS AG made a whistleblower deal with Brazilian authorities inves [...]

NEW YORK (Reuters) - Investors pulled $3 billion in assets from Pacific Investment Management Co [...]

BOSTON/LONDON (Reuters) - Hedge funds will likely attract billions of dollars in new money in the ne [...]

BOSTON (Reuters) - Greek voters will likely approve a bailout offer from creditors in a referendum s [...]

(Reuters) - The trailers for the new HBO show “Ballers” may be the wealth management industry's [...]

NEW YORK (Reuters) - DoubleLine Funds, whose co-founder Jeffrey Gundlach is widely followed for his [...]

NEW YORK (Reuters) - Not long ago, Americans megastars only came from places like network television [...]

MADRID (Reuters) - U.S private equity fund Blackstone is helping some borrowers in Spain meet mortga [...]

NEW YORK (Reuters) - U.S. syndicated loan issuance bounced in the second quarter from the two-and-a- [...]

NEW YORK (Reuters) - Star bond fund manager Bill Gross will be getting help running his struggling J [...]

 

MarketWatch Personal Finance

More entrepreneurs are using the rollovers from their retirement accounts to start a business. [...]

ALPS ETF Trust has brought to NYSE Arca an exchange-traded fund that aims to deliver low-volatility [...]

Research, surveys and papers worth a closer look [...]

I recently gave myself the niftiest, thriftiest present which continues to reap the richest of all r [...]

The Greek-stock tracker “GREK” could get another dose of the record volume it’s been seeing after th [...]

“If you don’t have a retirement account by the time you’re 50, you’re dead in the water.” [...]

The precious metal’s so-called wall of worry still is not strong, says Mark Hulbert. [...]

There are good reasons for optimism about the longer-term future for eurozone markets, writes Jim Lo [...]

 
 
 
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