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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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  • Oil pares gains after early jump to $63 December 18, 2014
    LONDON (Reuters) - Brent crude pared early gains on Thursday to trade back below $62 a barrel, giving up much of a 3 percent spike in London as traders assessed whether a price rout is done.
  • Two Wells Fargo units to pay $1.5 million for anti-money laundering lapses: FINRA December 18, 2014
    (Reuters) - Two brokerage units of Wells Fargo & Co must pay a joint $1.5 million fine for failing to comply with anti-money laundering regulations by not verifying 220,000 new accounts during a nine-year period, the Financial Industry Regulatory Authority (FINRA) said on Thursday.
  • Brazil Congress' Petrobras probe urges charges against 52 people December 18, 2014
    RIO DE JANEIRO (Reuters) - A Brazilian congressional investigative committee issued its final report on alleged corruption at state-run oil company Petroleo Brasileiro SA on Thursday with a recommendation that prosecutors file charges against 52 people.
  • Wall Street climbs on oil boost in wake of Fed statement December 18, 2014
    NEW YORK (Reuters) - U.S. stocks rose on Thursday, with each of the major indexes climbing more than 1 percent, building on the prior session's rally after the U.S. Federal Reserve's policy statement and oil prices that showed signs of steadying.
  • Ford expands Takata driver-side airbag recall in U.S. December 18, 2014
    DETROIT (Reuters) - Ford Motor Co on Thursday expanded the recall of older-model Mustang cars, that have driver-side Takata airbags with inflators, to include about 502,500 vehicles.
 

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  • Chevron delays Arctic drilling plan December 18, 2014
    Chevron's is the largest drilling project put on hold amid the sharp drop in oil prices. Marathon Oil and ConocoPhillips plan to cut spending next year. Fred Katayama reports.
  • SNB goes negative December 18, 2014
    The Swiss National Bank announces a negative interest rate for the first time since the 1970s, hoping that by forcing banks to pay to deposit francs it can stem a flight to the safe-haven currency sparked by euro zone fears and crisis in Russia. David Pollard reports.
  • Progress in S Africa, challenges too December 18, 2014
    A new IMF report says South Africa can celebrate significant progress in its first 20 years of democracy, but - amid power blackouts and fears of more credit rating downgrades - it still faces big challenges in reviving a weak economy. Hayley Platt reports.
  • China's house prices fall again December 17, 2014
    New home prices in the world’s second largest economy dropped in November, but there might still be hope for China’s besieged property sector. Jane Lanhee Lee reports.
  • Fed tweaks language, delights investors December 17, 2014
    Citing a stronger economy, the Fed announces a patient approach to rate hikes in 2015. Shartia Brantley reports
 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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The #1 Family Office Newswire That Empowers Family Dynasties. Over 6,400 Posts and growing rapidly with relevant topics!

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UHNW Wealth Newswire

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The #1 UHNW Wealth Newswire For Living Your Dreams. Over 3,400 Posts on important topics that show you the Secrets of Accumulating and Preserving Wealth!

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Family Business Newswire

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The #1 Family Business Newswire That Helps You Move From Success to Significance. Over 3,200 Posts On Key Factors To Build A Profitable and Sustainable Business!

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Philanthropy Newswire

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The #1 Philanthropist Newswire For Leaving A Legacy From The Heart. Check out the latest trends in philanthropy today. Also. learn why some of the greatest philanthropists in history believe in gratitude and giving!

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Lugen Family Office Proudly Supports AIP

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The International Association of Advisors in Philanthropy is the leading charitable giving organization in the world for inspiring collaboration among professionals.

Enzo Calamo,
AIP Ambassador, Past President

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  • British Student Launches Miraculous Fundraiser For "Homeless Hero" Who Helped Her In A Pinch December 17, 2014
    After losing her wallet one night, a British student found herself stranded with no way to pay for a subway. She ended up being saved by a "homeless hero". Now that selfless act is being returned in a BIG way.Read more: British Student Launches Miraculous Fundraiser For "Homeless Hero" Who Helped Her In A Pinch
  • Vladimir Putin's Billionaire Buddies Have Lost An Astounding Amount Of Money In The Last Few Months December 17, 2014
    It's not a good time to be a Russian billionaire. As a result of western sanctions, falling oil prices and an imploding Russian economy, Vladimir Putin's billionaire buddies are seeing their fortunes evaporate.Read more: Vladimir Putin's Billionaire Buddies Have Lost An Astounding Amount Of Money In The Last Few Months
  • Jose Diaz-Balart Net Worth December 16, 2014
    José Díaz-Balart Net Worth: José Díaz-Balart is a Cuban-American journalist and television anchorman who has a net worth of $5 million. José Díaz-Balart wasRead more: Jose Diaz-Balart Net Worth
  • Gabriel Porras Net Worth December 16, 2014
    Gabriel Porras Net Worth: Gabriel Porras is a Mexican actor who has a net worth of $8 million. Gabriel Porras was born February 13,Read more: Gabriel Porras Net Worth
  • Pablo Alborán Net Worth December 16, 2014
    Pablo Alborán Net Worth: Pablo Alborán is a Spanish musician, singer and songwriter who has a net worth of $10 million. Pablo Moreno deRead more: Pablo Alborán Net Worth
 

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