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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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CNN Financial News

NBC's decision on Brian Williams' fate still weeks awayQuestions about NBC's internal investigation into Brian Williams are mounting, but the network [...]

With 'steroids' gone, fewer stock market records to celebrateRead full story for latest details. [...]

Google executive killed in Nepal earthquake while hiking EverestGoogle executive Dan Fredinburg died while climbing Mt. Everest during the massive Nepal earthquake [...]

Volkswagen chairman Ferdinand Piech resignsRead full story for latest details. [...]

NBC finds at least 10 Brian Williams embellishmentsThe in-house investigators assigned to look into Brian Williams' past reports have documented a [...]

The reaction to Bruce Jenner is loveThere are innumerable reactions to Bruce Jenner's announcement about being a transgender woman, [...]

Welcome Bruce JennerAs a transgender person and executive director of the National Center for Transgender Equality, I kn [...]

Next for Jenner: Reality show on E!Bruce Jenner will follow up on his extraordinary interview with Diane Sawyer by further sharing life [...]

Starbucks free drinks over: Computer glitch fixedStarbucks stores across the U.S. and Canada were back up and running after being hit by a computer g [...]

Jeff Bezos takes a 'swipe' at TinderRead full story for latest details. [...]

How a big Italian bank was slammed by a hoaxRead full story for latest details. [...]

 

CNN Small Business News

Do-it-yourself Girl Scout Cookies coming to Walmart, TargetRead full story for latest details. [...]

Want to keep employees happy? Give them a quizRead full story for latest details. [...]

Small businesses selling crazy luxury items to the super richTake a look at some of the most outrageous items being marketed to the top 1% in Monaco, including a [...]

She mines popular memes for millionsRead full story for latest details. [...]

I'm a professional bridesmaid for hireJen Glantz is carving out a piece of the wedding industry: as a professional bridesmaid. Here's [...]

Mattel wants your toy ideas!The home of some of the most iconic toys has teamed up with a crowdsourcing platform for inventors t [...]

McDonald's franchise owners are not loving itA survey of McDonald's franchise owners shows they are not happy with the company's turnar [...]

I told a dude how much I made. It changed my lifeRead full story for latest details. [...]

Hey, stoners! Boost your high with ... falafel?Read full story for latest details. [...]

Beer that's been to space and backNinkasi Brewing Company sent six vials of yeast into space. The result? Ground Control, an imperial [...]

This beehive raised $5.6 million -- and that might not be a good thingFlow Hive, a new contraption that makes it easier to keep bees, is wildly popular -- but that access [...]

Drop entrepreneurs, not bombsJason Saltzman went to Kuwait as part of the State Department's effort to evangelize the power [...]

 

CNN Money News

Home buyers in these markets have the upper handRead full story for latest details. [...]

This country has zero income tax for most workersNew data from the OECD shows the average worker in India pays no income tax and doesn't have to [...]

7 quirky luxury products for the super richTake a look at some of the most unusual luxury products being marketed to the top 1% in Monaco, incl [...]

How to avoid outliving your retirement savingsWhile the 4% rule may give you a good starting point, a good retirement withdrawal rate isn't a [...]

No. 1 cause of bad work-life balance? Bad bossesDemanding, overbearing or just plain mean managers are most to blame for ruining your time off the c [...]

You're $475,000 short on your retirement savingsNearly half of workers think they need to save half a million dollars to retire comfortably, but mos [...]

America's worst airline for customer satisfaction is...Read full story for latest details. [...]

When one partner makes more than the otherRead full story for latest details. [...]

No more credit checks for NYC job seekersRead full story for latest details. [...]

2 dead dogs, $1,200 in fines and facing arrestRead full story for latest details. [...]

Hey millennials: Coachella is getting seriously expensiveMillennials are flocking to the world-famous music festival in the desert. But the hottest ticket in [...]

Her mission: To wipe out student debt for fallen soldiers' kidsRead full story for latest details. [...]

 

Fortune Magazine

Will Mmmhops be a hit?Hanson is attempting to chart with a new microbrew. [...]

NBA confirms L.A. Clippers sale to ex-Microsoft CEO Steve BallmerDonald Sterling sues the NBA for damages and demands to be reinstated as owner. [...]

FBI and SEC probe into Carl Icahn and golfer Phil MickelsonAuthorities are looking into the potenial insider trading. [...]

Google launches "right to be forgotten" service in EuropeNow European citizens can request to have search results removed. [...]

Zuckerberg's latest donation reawakens concerns over mixed results in NewarkFacebook founder and his wife donate $120 million to Bay Area schools, claim to have learned from pr [...]

Five crazy things Steve Ballmer has doneIn light of Ballmer placing the highest bid on an NBA team in history on Thursday, here are some of [...]

Four ways Apple could have the "best" product pipeline everFrom the obvious upgrades to the bold and daring. [...]

The all-time most popular stories are...Scoops on movers and shakers, from Marissa Mayer to Mark Zuckerberg to Rupert Murdoch, are the most [...]

Web browsers aren't fun anymoreMozilla updates Firefox, but is it enough to bring old users back? [...]

Valeant injects more cash into bid for Botox-maker AllerganRevised offer worth around $53 billion comes days after drugmaker's last bid. [...]

How to get employees to save for retirementAutomatically enrolling workers into a savings plan and reminding them how much they can lose may ju [...]

Pacing nervously with... Jamin Warren, founder and CEO, Kill ScreenHanging backstage with the videogame arts and culture impresario ahead of his annual two5six confere [...]

 

Reuters Business News

FRANKFURT (Reuters) - Deutsche Bank's earnings fell by half in the first quarter, a greater-tha [...]

BRUSSELS (Reuters) - "We're going bust." "No, you're not." "You [...]

MILAN (Reuters) - At least five investment banks are vying to win a mandate from Banca Popolare di M [...]

NEW YORK (Reuters) - The U.S. Securities and Exchange Commission is convening a group of financial i [...]

LONDON (Reuters) - Most central banks have been easing policy since the start of the year and are se [...]

HELSINKI (Reuters) - Finland's Nokia denied reports in Chinese media that it planned to return [...]

SHANGHAI/HONG KONG (Reuters) - Bankers at China's top state lenders are quitting in increasing [...]

 

Reuters Economy News

CARACAS (Reuters) - Venezuela confirmed on Tuesday it had entered a recession while inflation remain [...]

WASHINGTON (Reuters) - The Obama administration on Tuesday bowed to months of growing pressure over [...]

NEW YORK (Reuters) - Investors backed away from global equity markets on Tuesday, with light volume [...]

NEW YORK (Reuters) - U.S. stocks fell on Tuesday as investors engaged in profit-taking to pull major [...]

NEW YORK (Reuters) - Crude futures closed up slightly Tuesday, getting some relief from a weak dolla [...]

 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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The #1 Philanthropist Newswire For Leaving A Legacy From The Heart. Check out the latest trends in philanthropy today with over 1,200 Complimentary posts. Learn what some of the greatest philanthropists in history believe about gratitude and giving!

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The #1 UHNW Real Estate Newswire for Luxury Homes and Commercial Real Estate. Check out the latest trends in real estate today with over 3,100 Complimentary posts.

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Reuters Wealth News

LONDON (Reuters) - Britain's top-25 richest hedge fund managers' wealth rose by 1.8 billio [...]

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NEW YORK (Reuters) - American International Group Inc has reached a $40 million settlement of claims [...]

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NEW YORK (Reuters) - Millions of investors would be dropped by their financial advisers if the U.S. [...]

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NEW YORK (Reuters) - Charles Schwab Corp's automated investment product has attracted $1.5 bill [...]

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MarketWatch Personal Finance

About 87,000 websites are vulnerable to a flaw that gives hackers “complete control.” [...]

Beyond the initial supply constraints for its new Apple Watch, Apple’s big hurdle with consumers wil [...]

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Reuters Business Video

Massachusetts Senator Elizabeth Warren has positioned herself as the most prominent Democrat critici [...]

The Singapore Yacht Show looks poised to attract big Asian buyers. Natasha Howitt reports. [...]

Nasdaq and the S&P 500 both chalked up record closes on Friday, driven by strong results form te [...]

 
 
 
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