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unHeritage – 11 Pitfalls to Family Legacy and How to Avoid Them

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“unHeritage is definitely the lighthouse for protecting your family and wealth for generations. This book is a must read for anyone interested in legacy planning.” Enzo Calamo

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Center for Family Conversations

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The Center for Family Conversations (CFC) is a resource center that provides the integral tools and ideas in helping families establish a 100-year-plus Family Legacy Plan.

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THE TYCOON PLAYBOOK – How Business Empires Are Built

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The Tycoon Playbook course was created for business families who are already running a successful business and wish to ramp up their growth while preserving wealth for future generations. Specifically, the Playbook teaches high performance business owners the two most highly rewarded skills in business, namely deal-making and how to acquire cash flow producing business assets.

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CNN Financial News

IMAX conquered Hollywood. China is next.This is likely to be a record-breaking year for Hollywood. But the biggest box office winner on Wall [...]

One sentence can make you pay all your taxesImagine if government could get more people to pay their taxes. And colleges had an easy way to lowe [...]

Apple stock is great. So are many of its suppliers' stocksRead full story for latest details. [...]

World's largest yacht has cool stuff you won't believeRead full story for latest details. [...]

U.S. economy shrank in first quarter, but don't panicThank goodness spring is here. Winter really wore down the U.S. economy. [...]

IPhone hacked? Here's how to get back into MessagesIf you received a strange string of characters that instantly crashed your iPhone, you might have tr [...]

Still no Greek rescue deal. Now what?The rollercoaster ride that is Greece's debt crisis lurched lower again Friday with a stark war [...]

 

CNN Small Business News

Meet the modern day Martha StewartBrit Morin is a DIY queen. Her startup Brit + Co. inspires women and girls to be creative -- and jus [...]

NFL linebacker moonlights as men's grooming guruRead full story for latest details. [...]

Why one Hong Kong bakery makes 10,000 buns a dayHong Kong's week-long Bun Festival means booming business for local bakery Kwok Kam Kee, which [...]

She's $10M closer to replacing plastic bottlesRead full story for latest details. [...]

Rent a car, drive for Uber. Here's howHyreCar matches up unused cars with aspiring Uber or Lyft drivers who need wheels. [...]

Kim Kardashian and Jessica Alba power his startupsBrian Lee is unafraid to harness celebrity power for his startups. The strategy has paid off with Le [...]

Startup offers 'gateway drug for private flying'Read full story for latest details. [...]

 

CNN Money News

A customer left a $2,000 tip in a D.C. restaurantRead full story for latest details. [...]

A guaranteed monthly check for the rest of your lifeIf social security isn't enough steady income to carry you through retirement, an immediate ann [...]

For Millennials, it's good to be young, rich, and femaleWealthy Millennial women are more likely to make at least as much -- if not more -- than their husba [...]

iPhones and Androids to hit the road in GM carsRead full story for latest details. [...]

Overdraft fees top $1 billion at the big 3 banksDespite efforts to curb overdraft fees, they're still a big revenue source for banks. [...]

House hunting horror storiesRead full story for latest details. [...]

It's getting more expensive to be a renterRents increased 4% in April from last year while home values only rose 3% during the same time perio [...]

 

Fortune Magazine

Will Mmmhops be a hit?Hanson is attempting to chart with a new microbrew. [...]

NBA confirms L.A. Clippers sale to ex-Microsoft CEO Steve BallmerDonald Sterling sues the NBA for damages and demands to be reinstated as owner. [...]

FBI and SEC probe into Carl Icahn and golfer Phil MickelsonAuthorities are looking into the potenial insider trading. [...]

Google launches "right to be forgotten" service in EuropeNow European citizens can request to have search results removed. [...]

Zuckerberg's latest donation reawakens concerns over mixed results in NewarkFacebook founder and his wife donate $120 million to Bay Area schools, claim to have learned from pr [...]

Five crazy things Steve Ballmer has doneIn light of Ballmer placing the highest bid on an NBA team in history on Thursday, here are some of [...]

Four ways Apple could have the "best" product pipeline everFrom the obvious upgrades to the bold and daring. [...]

 

Reuters Business News

(Reuters) - U.S. stocks were lower in morning trading on Friday after data showed the economy shrunk [...]

FRANKFURT (Reuters) - Deutsche Bank co-Chief Executive Anshu Jain won welcome support from the group [...]

LONDON (Reuters) - Crude oil prices rose more than 1 percent on Friday after U.S. inventories fell f [...]

WASHINGTON (Reuters) - The U.S. economy contracted in the first quarter as it buckled under the weig [...]

(Reuters) - U.S. fund managers recommended increasing equity exposure in a model portfolio in May, a [...]

LONDON (Reuters) - Dealmaking in the United States has made its strongest start to a year since Reut [...]

HONG KONG/BANGKOK (Reuters) - Thai billionaire Charoen Sirivadhanabhakdi is considering buying cogna [...]

 

Reuters Economy News

CARACAS (Reuters) - Venezuela confirmed on Tuesday it had entered a recession while inflation remain [...]

WASHINGTON (Reuters) - The Obama administration on Tuesday bowed to months of growing pressure over [...]

NEW YORK (Reuters) - Investors backed away from global equity markets on Tuesday, with light volume [...]

NEW YORK (Reuters) - U.S. stocks fell on Tuesday as investors engaged in profit-taking to pull major [...]

NEW YORK (Reuters) - Crude futures closed up slightly Tuesday, getting some relief from a weak dolla [...]

NEW YORK (Reuters) - The U.S. dollar hit a 1-1/2-week low against the safe-haven yen on Tuesday afte [...]

BUENOS AIRES (Reuters) - Crunch time for Argentina fixing its debt default will almost certainly not [...]

 
 

Post Tagged with: "advertising"

 
  • Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy

    Business Ideas – 3 Business Lessons From David Ogilvy     Today we’re going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success.   “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” – David Ogilvy   David Ogilvy (June 23, 1911–July 21, 1999) was the founder of Ogilvy & Mather and is known as the “father of advertising.” He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through.   Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public.   His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being “the most sought-after wizard in the advertising industry” according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from.     Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People     True Story   In his ads, Ogilvy would often make the company logo twice the size — “a good thing to do because most advertisements are deficient in brand identification.” He would also show his client’s faces “because the public is more interested in personalities than in corporations.” Other Ogilvy techniques included studying and imitating graphics used by editors, since “it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” He […]

     
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  • The End of Advertising: Thomas Koch

    The End of Advertising: Thomas Koch Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany. In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”. The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions. Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.  

     
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  • Privatise the profits, and socialize the costs: Wouter van Dieren

    Privatise the profits, and socialize the costs: Wouter van Dieren  

     
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  • Wingham Rowan: A new kind of job market

    Wingham Rowan: A new kind of job market Plenty of people need jobs with very flexible hours — but it’s difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time. Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering. WHY YOU SHOULD LISTEN TO HIM? Wingham Rowan is the Project Director of Slivers-of-Time Working, a UK government-funded initiative that uses advanced (but easy to use) trading technology to help individuals who need to work (on their own terms and at times of their choosing) connect with employers who need their labor. Employers expanding their workforce in this new way include local authorities, housing associations, NHS Primary Care Trusts, retailers and caterers. Rowan is the former producer and presenter of the UK’s longest running television series about the Internet, cyber.cafe, and the presenter of the children’s TV program Rowan’s Report. He’s is the author of two books about the social potential of online markets.  

     
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  • Is Your Business Card a Bore?

    Is Your Business Card a Bore? In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.  

     
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  • How Many Text Messages Are Sent Each Year?

    How Many Text Messages Are Sent Each Year? Dec. 3, 2012 (Bloomberg) — In today’s “Bloomberg Big Number,” Bloomberg’s Betty Liu reports that 8 trillion text messages are sent every year. Today marks the 20th anniversary of text messaging. She speaks on Bloomberg Television‘s “In The Loop.” (Source: Bloomberg)  

     
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  • Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas

    Marketing Guru David Aaker, “Brand Relevance” – Berkeley – Haas Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world’s leading producers of new ideas and knowledge in all areas of business – which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders – individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school’s distinctive culture is defined by four key principles – question the status quo; confidence without attitude; students always; and, beyond yourself.  

     
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Reuters Wealth News

(Reuters) - When financial adviser Rick Kahler wanted to revamp his marketing strategy three years a [...]

NEW YORK (Reuters) - Investors in U.S.-based funds pulled $2.2 billion out of funds that mainly hold [...]

NEW YORK (Reuters) - A former outside auditor and a former human resources employee of Bernard Madof [...]

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NEW YORK (Reuters) - U.S. corporate pension funds turned less solvent in 2014 versus 2013, approachi [...]

(Reuters) - Top U.S. solar installer SolarCity Corp on Thursday said it has partnered with Bank of A [...]

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MarketWatch Personal Finance

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Call it behavioral economics, psychology of investing, the new science of irrationality, it is Wall [...]

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