Dr. Bill DeMarco defines culture athe sum of the history, folklore, and values that, taken together, make up the unique identity of a society at a given point in time.  To understand culture in a family business context is to understand what distinguishes families and businesses, one from another.  This is equally true for both family-first businesses, and business-first families.


The reality is that individuals, families, and businesses are each made up of a variety of unique cultures and subcultures.  The uniqueness is not due to the individual elements of the culture.  Those elements are usually quite common.  Rather, the uniqueness comes from the distinctive blend of elements at particular points in time.  While defining that “distinctive blend ” is important, knowing what to do with it is of even greater significance!


Lugen Family Office and Dr. Bill DeMarco have designed a unique Business & Family Culture (BFC) Report based upon numerous interviews and surveys researched by Dr. Bill DeMarco around our proprietary culture model.  It is a truly powerful tool that most often acts as a map for a  superhighway that gets stakeholders from “here” to “there”, the “there” being a desired future place.  It is a very accurate means of communication about the unique elements of the people of a culture by identifying


  • who they are
  • what they value
  • why they behave the way they do


Ultimately, our BFC Report differentiates between the critical, important, and nice-to-have values, and makes recommendations on how to inspire those values in stakeholder behavior.  It has been successfully used in:


  • twenty-three operating companies of a global “business-first family” organization where common executive & managerial performance  standards were sought for their succession planning process
  • “family-first business” where common values-based performance standards were sought for preparing the business for acquisition/merger.


Dr. Bill Demarco, Family and Business Culture Specialist


Dr. Bill DeMarco is a Leadership & Culture Scholar, Executive Coach-Educator, and Business Executive expert. He is internationally recognized for his innovative use of culture and leadership technologies that focus on enhancing performance and improving results. Lugen Family Office is very fortunate to have Dr. Bill as our family and Business Culture Specialist.


During the past thirty years, thousands of  professionals at all levels have attended leadership programs Bill has authored/co-authored. A small sample of the companies he has served include Apotex, Bank of America, Bank Indonesia, BP, Chemical Bank, CN Rail, Dupont, Equitable, FMC, General Motors, Met Life, Nokia, Panasonic, Royal Bank of Canada,  SAP, SIAC (NYSE), Stelco, TD Bank, and Watson Wyatt.



  • Cultural Historian – Harvard University

  • Senior Consultant, Executive Development Programs – Forum Corporation

  • Senior Vice-President & Director, U.S. Executive Development Practice – Hay Group

  • Senior Vice-President & Managing Director, N.A. & Asia Pacific Organizational Effectiveness Practice – Alexander Consulting Group

  • Sessional Professor,  DeGroote School of Business (McMaster University)

  • Associate Professor – University of Guelph

  • Founding Research Director, Centre for Studies in Leadership (CSL) – University of Guelph

  • Founding Editor -CSL Leadership Review

  • Academic Coordinator, MA-Leadership Program – University of Guelph

  • Academic Coordinator, Certificate in Leadership – University of Guelph

  • Visiting Fellow,  Australian Defence Force Academy – University of New South Wales


Dr. DeMarco holds Ph.D., MA, M.Ed., and BA degrees.


To learn more about how our unique family and business culture report, contact us today.