Cognitive researcher Nancy Etcoff looks at happiness — the ways we try to achieve and increase it, the way it’s untethered to our real circumstances, and its surprising effect on our bodies.

 

Nancy Etcoff is part of a new vanguard of cognitive researchers asking: What makes us happy? Why do we like beautiful things? And how on earth did we evolve that way?

 

Why you should listen to her:

 

In her book Survival of the Prettiest, Nancy Etcoff refutes the social origins of beauty, in favor of far more prosaic and evolutionary explanations. Looking for a partner with clear skin? You’re actually checking for parasites. And let’s just say there’s a reason high heels are always in fashion.

 

Her recent research into the question of happiness exposes results that not only are surprising but reinforce things we should’ve known all along: like the fact that having flowers in the house really does make us happier. As the instructor of “The Science of Happiness” at Harvard Medical School and the director of the Program in Aesthetics and Well Being at Massachusetts General Hospital, Nancy Etcoff is uniquely qualified to solve the mysteries of contentment.

 

“Skewering the popular wisdom that beauty is a social construct, this Harvard psychologist argues that we ogle such features because they radiate the health and fertility our species needs to survive.”  Time

 

 

In this provocative, witty, and thoroughly researched inquiry into what we find beautiful and why, Nancy Etcoff skewers one of our culture’s most enduring myths, that the pursuit of beauty is a learned behavior. Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, skewers the enduring myth that the pursuit of beauty is a learned behavior.

 

Etcoff puts forth that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism, but instead is in our biology. It’s an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilizatoin–and for good reason. Those features to which we are most attracted are often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty–both to become beautiful ourselves and to acquire an attractive partner–become understandable. Moreover, if we come to understand how the desire for beauty is innate, then we can begin to work in our interests, and not soley for the interests of our genetic tendencies.

 

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