Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

As editor of WIRED, Chris Anderson is an authority on emerging technologies and the cultures that surround them.

Why you should listen to him:

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

He’s perhaps most famous for coining the term “the long tail,” a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.

 

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