Gabe Zichermann “Gamification Revolution”

Gabe Zichermann stopped by the Googleplex for a discussion of his latest book, “Gamification Revolution.”

Gamification: It’s the hottest new strategy in business, and for good reason–it’s helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.