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Don’t have time for social media? Make time for LinkedIn by Hank Berkowitz

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As we’ve said many times before on the topic of social media, each platform has its merits—if you have the time and energy to master them. But, if you only have time to devote to one social platform—we know even that’s a stretch for many of you–then LinkedIn will probably give you the biggest bang for your effort.

 

LinkedIn for referrals

 

First, look at the user base. About 40 percent LinkedIn members are Managers, Directors, Owners, VPs or C-Suite officers. Do you want likes, winks and friends? Or do you want new clients or trusted referral sources? We thought so.

 

Second, don’t get obsessed about your number of connections. No one’s keeping score. Quality trumps quantity. Definitely reach out to your inner circle and to valuable contacts that you just made at an industry conference or professional event. Definitely follow interesting people so that articles (or online discussions) that are relevant to your work show up daily in your inbox. But, having 50 deep connections with the movers and shakers in your business is far better than having 500+ connections composed of people you barely know beyond a quick business card or email exchange.

 

John Powell, a principal at one of our longstanding clients, CEG Worldwide, noted recently that LinkedIn can help you position yourself as an expert to members of your target market. To make LinkedIn work for you, your profile must spell out the specific value that you bring to your clients’ financial lives—for example, by including your mission statement and elevator speech. Also spell out how you do great work for your clients and the biggest benefits that investors gain by working with you, he said. When you ask clients for introductions to other people—don’t be afraid to do this often– you can mention specific people by name and increase your chances of gaining an introduction to them. The key, said Powell, is not to ask for a referral per se, but to offer a “second opinion” in which you conduct a free review for a clients’ friend and associate.


Conclusion

 

LinkedIn and other popular social networking platforms are powerful tools for disseminating information to the masses. These tools are fast, inexpensive and easy to use, but if you’re not careful, they can be a tremendous drain of your firm’s time, energy and resources. Figure out which one or two platforms you and your firm can really get behind and find an in-house champion or outside expert to help you. Don’t be afraid to experiment. Just make sure reach out on a consistent, reasonable basis and for goodness sake, make sure your profile is updated regularly make sure you have something relevant to share whenever you tweet, post, Link, like connect or pin.

 

Seth Godin on making your small business indispensable

Seth Godin on making your small business indispensable

 

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Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable. 

The social brain and its superpowers: Matthew Lieberman, Ph.D.

The social brain and its superpowers: Matthew Lieberman, Ph.D.

 

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Neuroscientist Matthew Lieberman explains that through his studies he’s learned that our kryptonite is ignoring the importance of our social superpowers and by building on our social intuition, we can make ourselves smarter, happier, and more productive. In this TEDx Talk, Lieberman explores groundbreaking research in social neuroscience that reveals that our need to connect with other people is even more fundamental than our need for food or shelter and that the social pain and pleasure we experience has just as much impact as physical pain and pleasure.

Don’t feel bad if people remember you only when they need you

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How to Build a Team | Eric Papp | Teambuilding

How to Build a Team | Eric Papp | Teambuilding

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Work with a highly sought after Leadership speaker and leadership consultant. Organizations and Associations. Experience the difference in working with a professional speaker who listens first and then speaks. Eric helps organizations build teams.

Empowering Meaningful Connectedness: Claire Huijnen

Empowering Meaningful Connectedness: Claire Huijnen

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Claire Huijnen describes herself as a peoples person, interested in connectedness. She specializes in Companion Robotics and is a cognitive psychologist & UX designer.

Claire’s mixed educational background of Cognitive Psychology /Human Factors (Maastricht University, NL) and a second post-doc Master from the Technical University (Eindhoven, NL) on User System Interaction gives her the ability to co-innovate from a user’s perspective. Claire loves to co-create innovations – together with (other) passionate people – striving to empower people to better care for themselves and for their beloved ones (as they age). Empower people to connect meaningfully and feel connected. Enable people to create, share and enjoy special moments.

 

Eventually No One Will Feel Ostracized – Embracing Differences: Erika Gruidl

Eventually No One Will Feel Ostracized – Embracing Differences: Erika Gruidl

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See how one high school student created a team to overcome bureaucracy and life-long lessons in ignoring those with differences, causing a local school to step away from the exclusive mentality of high school and embrace the differences of six remarkable students. Special needs students that had been isolated in the school system became super stars at Livermore High. The change initiated in 2011 persisted with incoming Freshman, as the student body demonstrated to the younger students, who had not yet seen the Shooting Stars, ‘how to act with those with differences.’

Erika Gruidl, Founder of Shooting Stars, a cheer squad comprised of Special Needs students, speaks about the journey in creating a world where everyone feels welcomed. Erika loved performing as a varsity cheerleader for her school and believed Special Needs students deserved the chance to experience the same sort of joy. After initial resistance, the Shooting Stars were ultimately acknowledged, recognized and welcomed by the entire student body.