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Christian Wheeler – How to Persuade Customers to Share Your Story

Christian Wheeler: How to Persuade Customers to Share Your Story


Christian Wheeler shares the psychological strategies that marketers can use to encourage customers to share their positive experiences with others and advocate for your brand. He is professor of marketing at Stanford Graduate School of Business. 

Blended Experience Will Dominate the Next Era of Marketing

Blended Experience Will Dominate the Next Era of Marketing


SapientNitro’s Chief Experience Officer, Donald Chesnut, spoke at BRITE ’14 on the completely blurred line between online and offline experiences. Brands and marketers must come to think of all consumer interactions as including a mix of the physical and digital worlds, and build experiences and customer interactions accordingly. 

Finding, and Rewarding, Your Best Customers – Peter Fader

Finding, and Rewarding, Your Best Customers


Delta Air Lines’ recently announced decision to base frequent flyer rewards on dollars spent rather than miles traveled is a better, more customer-centric way to distribute product benefits, says Wharton marketing professor Peter Fader. When it comes to customer value, Fader notes, “one of the rubrics we celebrate is the notion of RMF — recency, frequency [and] monetary value. [It makes sense to] reward customers on that basis.” With just 4% of Delta’s customers accounting for 25% of revenues, the choice seems clear — if overdue — Fader explains. 

Why Incomplete Products Increase Consumption – Barbara Kahn

Why Incomplete Products Increase Consumption


If a product is seen as ‘incomplete’ — half a sandwich, say — people consume more of it. Wharton’s Barbara Kahn explains the lessons that can be drawn from this for branded consumer goods. 

Seth Godin on making your small business indispensable

Seth Godin on making your small business indispensable




Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable. 

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”



A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University’s Fuqua School of Business.

Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina’s Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times.

At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

Brian Klapper: “The Q-Loop”

Brian Klapper: “The Q-Loop”

The business environment has never been more fast-paced and competitive. Survival, let alone success, depends on an organization’s ability to recognize possibilities, innovate, implement change, and sustain that transformation. Yet a paradox exists. How does an established organization filled with long-time employees, a deeply entrenched culture, and a history of drawn-out planning and development cycles become nimble, innovative, and responsive? In The Q-Loop Brian Klapper reveals the “art and science” of lasting transformation based on a proven, repeatable model. Learn how to unlock the potential of your organization’s collective intelligence to create buy-in from top to bottom. The Q-Loop extracts the deep knowledge that resides with front line employees, breaks down their inherent resistance to change, and converts them into passionate advocates who are fully invested in leading the organization to achieve transformational results.

About the Speaker: Brian is the President and Founding Partner of The Klapper Institute. He is an internationally recognized expert in transformational change, working with a variety of global companies in financial services, consumer products, manufacturing, food service, utilities, retail, and healthcare. His experience spans all elements of the value chain, as well as all customer touchpoints. A recognized thought leader, Brian is currently working on a new book that provides insights on the complex cultural and operational issues that companies must address to achieve and sustain transformational change.

Before founding The Klapper Institute, Brian was the President of The Tatham Group, a boutique process redesign firm. Previously, he was a Partner at Mercer Management Consulting (formerly Strategic Planning Associates, now Oliver Wyman) focusing on strategy development and operational transformation.

What we learned from 5 million books – Erez Lieberman Aiden and Jean-Baptiste Michel

What we learned from 5 million books – Erez Lieberman Aiden and Jean-Baptiste Michel

Have you played with Google Labs’ Ngram Viewer? It’s an addicting tool that lets you search for words and ideas in a database of 5 million books from across centuries. Erez Lieberman Aiden and Jean-Baptiste Michel show us how it works, and a few of the surprising things we can learn from 500 billion words.


The Truth Needs Better Marketing: Eli Pariser

The Truth Needs Better Marketing: Eli Pariser

Robert T. Kiyosaki – The Business of the 21st Century

Robert T. Kiyosaki – The Business of the 21st Century

Investor, Entrepreneur, Financial Education Advocate, and Best-Selling Author of “The Business of the 21st Century – Network Marketing”

For the past ten years I have devoted my life to finding the most effective and practical ways to help people transform their lives in the 21st century by learning how to build genuine wealth,through Network Marketing / MLM

Through our Rich Dad books, my partners and I have written about many different types and forms of enterprise and investment. But during these years of intensive research, I have come across one business model in particular that I believe holds the greatest promise for the largest number of people to get control of their financial lives, their futures, and their destinies.

If you’re worried about losing your job through down-sizing or just want to take charge of your future by taking control of your income source, you need The Business of the 21st Century!

That’s why, for the past several years, I has been a staunch supporter of Network Marketing / MLM / Multi-Level Marketing. Like many people, I was skeptical about the industry at first … until I personally learned first-hand what network marketing is all about — IT’S ABOUT HELPING PEOPLE — NORMAL PEOPLE, getting from the POOR side of the quadrant into the RICH quadrants.

Like billionaires, DONALD TRUMP and WARRAN BUFFET, ROBERT sold on NETWORK MARKETING. He will share my insights with you on why he believes it is the business of the 21st century — and why now is the perfect time for YOU to take advantage of the opportunities it offers!

ROBERT T. KIYOSAKI is going to show you why you need to build your own business, and exactly what kind of business. But this isn’t just about changing the type of business you’re working with; it’s also about changing you. We will show you how to find what YOU need to grow the perfect business for you, but for your business to grow, you will have to grow as well…

Welcome to the Business of the 21st Century — ROBERT T. KIYOSAKI.