Category Archives: Marketing

Robert Kiyosaki – The Business Of The 21st Century Network Marketing


Robert Kiyosaki – The Business Of The 21st Century Network Marketing

The Business Of The 21st Century – Network Marketing – MLM.
For the past ten years, Robert Kiyosaki has devoted his life to finding the most effective and practical ways to help people transform their lives in the 21st century by learning how to build genuine wealth, Through Network Marketing / MLM.
Robert has come across one business model that he believes holds the greatest promise for the largest number of people to get control of their financial lives, their futures, and their destinies.
If you’re worried about losing your job through down-sizing, or just want to take charge of your future by taking control of your income source, you need The Business of the 21st Century!

 

What’s Better Than Perfect?: Simon Cohen


What’s Better Than Perfect?: Simon Cohen

Simon Cohen is a media ethics maverick. Simon is committed to shine the media spotlight on inspirational people and organisations, believing that socially driven stories can feature on the front pages.

 

Marketing Food to Children: Anna Lappe


Marketing Food to Children: Anna Lappe

Author and activist Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food industry says its up to parents to raise healthy kids. Lappe agrees, that’s why she says leave parenting to her–and the millions of moms and dads trying to raise healthy kids. Learn about the dubious marketing tactics of the junk food giants and the ways you can fight back to promote kids’ health.

Anna Lappe is a national bestselling author and a founding principal of the Small Planet Institute and Small Planet Fund. Anna’s most recent book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It, named by Booklist and Kirkus as one of the best environmental book’s of the year. She is the co-author of Hope’s Edge, which chronicles social movements fighting hunger around the world, and Grub: Ideas for an Urban Organic Kitchen, with seasonal menus by chef Bryant Terry. A popular educator about sustainable food and farming, Anna has participated in hundreds of events, from hosting community dinners to delivering university keynotes to emceeing a food-focused fundraiser at Sotheby’s. She is currently the director of the Real Food Media Project, a new series of myth-busting videos about the real story of our food.

 

5 Things Top Sales Leaders Do Differently


5 Things Top Sales Leaders Do Differently

Forbes contributor Dorie Clark shares five secrets of top sales leaders that author Lisa Earle McLeod has identified – and discusses what we can learn from them.

 

Saygin Yalcin – Business Intelligence


Saygin Yalcin – Business Intelligence

Saygin Yalcin is the Founder and President of the first and largest online private shopping club in the Middle East, Sukar.com, Vice President at Souq.com and Partner at Jabbar Internet Group. Moreover, Saygin is Academic Lecturer of Entrepreneurship and Ecommerce at the Canadian University of Dubai, one of the leading universities, research and teaching institutions in the UAE.

Saygin has founded Sukar.com and in less than a year, the company has become the most successful e-commerce startup in the Middle East and, with Saygin at its helm, has grown into a multi-million-dollar business.
More than 1 million shoppers have invitation-only access to fashion, lifestyle and luxury products through daily offers at privileged prices. The club operates across nine countries, including the GCC, Jordan, Lebanon and Egypt.

Souq.com, the largest online retailer in the Arab world has acquired Sukar.com in April 2012. With the investment of Tiger Global, Naspers (MIH) and Jabbar Internet Group in October 2012, the new Souq Group has been formed.

Prior to founding Sukar.com and collecting experience at multinational corporations, such as L’Oreal, the BMW Group or Capgemini Consulting, Saygin was Founder & CEO of Joe Suis GmbH; a premium luxury house for high end leather handbags and diamond jewelry, collaborating with online shopping clubs as major distribution channels.

Joe Suis has successfully been acquired by KupiVIP.ru to become one of the most successful private labels in Russia.

Saygin holds an international master’s degree in business administration and economics, having studied at top business schools in Germany (WHU), the USA (USC) and Mexico (ITAM). He is fluent in German, English, Spanish and Turkish.

 

Fun is the Future: Mastering Gamification


Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder

 

CIO IT Leadership Interview with Dan Pink by Tom Catalini


CIO IT Leadership Interview with Dan Pink by Tom Catalini

Daniel Pink, author of 4 bestselling books, talks with Tom Catalini about his new book To Sell Is Human and how its lessons apply to CIOs and IT Leaders.

We cover a wide range of topics in this 30-minute interview. We talk a lot about the “softer skills” that CIOs and IT Leaders need to survive and thrive in today’s changing world. We talk about how the social sciences can inform our ability to influence others – to increase IT budgets, attract talented IT staff, and to position IT more strategically within an organization. We also talk about specific actionable items like crafting effective email subject lines in order to get attention to our messages, and how “emotionally intelligent” signs can express or invoke empathy on the part of its readers. Small tweaks can make a big difference in our ability to move others. All of this – what Dan calls “non-sales selling” is crucial skills for the CIO to possess, and for any IT Leader or IT Professional to develop.

 

Which Star Is The Best Bang for the Buck?


Which Star Is The Best Bang for the Buck?

“Although studios often spend hundreds of millions of dollars on blockbusters full of explosions and computer-generated destruction, a small movie like Black Swan can often be a much better bet.

True, Black Swan won’t spawn any lines of Nina and Lily dolls or a spin-off TV show. But the film made an enormous profit. It was produced for an estimated $13 million and grossed $329 million at the box office worldwide.”*

A lot of top actors are grossly overpaid for what they do, but some bring great returns to the studios vs their own pay. Which celebrity is the best bang for the buck? Cenk Uygur and Ana Kasparian breaks it down.

 

Every sale has 5 basic obstacles – Zig Ziglar


Every sale has 5 basic obstacles – Zig Ziglar

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