Sergey Brin: Why Google Glass?

It’s not a demo, more of a philosophical argument: Why did Sergey Brin and his team at Google want to build an eye-mounted camera/computer, codenamed Glass? Onstage at TED2013, Brin calls for a new way of seeing our relationship with our mobile computers — not hunched over a screen but meeting the world heads-up.

Sergey Brin is half of the team that founded Google. Now he’s leading the development of special projects like Google Glass.

WHY YOU SHOULD LISTEN TO HIM?

Sergey Brin and Larry Page met in grad school at Stanford in the mid-’90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.

Brin and Page’s innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .