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There’s a difference between interest and commitment
Margaret Heffernan: The dangers of “willful blindness”
Gayla Benefield was just doing her job — until she uncovered an awful secret about her hometown that meant its mortality rate was 80 times higher than anywhere else in the U.S. But when she tried to tell people about it, she learned an even more shocking truth: People didn’t want to know. In a talk that’s part history lesson, part call-to-action, Margaret Heffernan demonstrates the danger of “willful blindness” and praises ordinary people like Benefield who are willing to speak up. (Filmed at TEDxDanubia.)
The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns — like conflict avoidance and selective blindness — that lead managers and organizations astray.
WHY YOU SHOULD LISTEN TO HER?
How do organizations think? In her book, Willful Blindness, Margaret Heffernan examines why businesses and the people who run them often ignore the obvious — with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster. Heffernan’s third book, Willful Blindness was shortlisted for the Financial Times/GoldmanSachs Best Business Book award in 2011.
Margaret Heffernan began her career in television production, building a track record at the BBC before going on to run the film and television producer trade association, IPPA. In the United States, Heffernan became a serial entrepreneur and CEO in the wild early days of web business and was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999.
In addition to writing books, Heffernan blogs for the Huffington Post and BNET.com and is a Visiting Professor of Entrepreneurship at Simmons College in Boston and the Executive in Residence at Babson College.
Be different to be irreplacable: Martin Boehm
Martin shows us how to
“Be different to be irreplaceable.”