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Christian Wheeler – How to Persuade Customers to Share Your Story

Christian Wheeler: How to Persuade Customers to Share Your Story

 

Christian Wheeler shares the psychological strategies that marketers can use to encourage customers to share their positive experiences with others and advocate for your brand. He is professor of marketing at Stanford Graduate School of Business. 

Rodrigo Canales: The deadly genius of drug cartels

Rodrigo Canales: The deadly genius of drug cartels

 

Up to 100,000 people died in drug-related violence in Mexico in the last 6 years. We might think this has nothing to do with us, but in fact we are all complicit, says Yale professor Rodrigo Canales in this unflinching talk that turns conventional wisdom about drug cartels on its head. The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management.

Why you should listen

 

Rodrigo Canales is an associate professor of organizational behavior at the Yale School of Management. There, he researches the role of institutions in entrepreneurship and economic development. More specifically, he focuses on how individuals can change organizations and systems–how their backgrounds, professional identities and roles affect how they relate and act in business.

 

Canales teaches the core MBA course on innovation at Yale, sits on the steering committee of the Dalai Lama Center for Ethics and Transformative Values at MIT and advises several startup companies in Mexico. He earned his MBA and Ph.D. from the MIT Sloan School of Management.

 

What others say

 

Rodrigo Canales said that the private sector can do everything except the forbidden. The state, on the other hand, can do only what it has been sanctioned to do, he said. It is a no-brainer, therefore, that to solve some of the biggest challenges the world faces, all of us — states and markets, countries and communities, institutions and individuals — will have to work a little more collaboratively with each other. Yale Daily News

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”

Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”

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A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University’s Fuqua School of Business.

Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina’s Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times.

At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

What we learned from 5 million books – Erez Lieberman Aiden and Jean-Baptiste Michel

What we learned from 5 million books – Erez Lieberman Aiden and Jean-Baptiste Michel

Have you played with Google Labs’ Ngram Viewer? It’s an addicting tool that lets you search for words and ideas in a database of 5 million books from across centuries. Erez Lieberman Aiden and Jean-Baptiste Michel show us how it works, and a few of the surprising things we can learn from 500 billion words.

 

The Truth Needs Better Marketing: Eli Pariser

The Truth Needs Better Marketing: Eli Pariser

Simplicity is the key to brilliance – Bruce Lee

 

Simplicity is the key to brilliance – Bruce Lee

Word of mouth is very powerful – Jeff Bezos

A brand for a company is like a reputation for a person – Jeff Bezos

The End of Advertising: Thomas Koch

The End of Advertising: Thomas Koch

Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany.
In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”.
The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions.
Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.

 

The Professional Revolution

The Professional Revolution

The-Professional-Revolution