Dorie Clark: “Reinventing You: Define Your Brand, Imagine Your Future”
A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University’s Fuqua School of Business.
Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina’s Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times.
At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
The End of Advertising: Thomas Koch
Thomas Koch is 61 years of age and has been in the media business for 41 years. He spent fourteen years as media planner and head of media in ad agencies such as GGK and Ted Bates Worldwide. In 1987, he founded “thomaskochmedia” in Dusseldorf, which eventually became the largest media independent in Germany.
In 2002, Koch merged his agency with Starcom Germany and was appointed CEO of tkmStarcom, then 7th largest media agency of the country. In 2008, he joined the independent media agency Crossmedia as member of the board. Koch then co-founded “Plural Media Services” in Berlin, supporting independent media in emerging markets. Since 2011, Koch consults agencies, advertisers and media houses with his business consultancy “tk-one”.
The leading German business magazine, Capital, described Thomas Koch in 1995 as “most profiled mastermind in German advertising”. At the occasion of the 10th anniversary of the German Media Award in 2008, Koch was announced Media Personality of the Year. In 2011 he received the Signs Award for his engagement in crisis regions.
Today Thomas Koch argues for a change in perspectives on classical advertising. In his talk at TEDxMünster he predicts “the end” of advertising as we know it and illustrates why brands and companies should approach their customers in a more sincere way.
The Professional Revolution
How Coca-Cola Stays ‘On The Leading Edge Of The New Frontier’
Chief Marketing and Commercial Officer Joe Tripodi explains how being pushed to the company’s ‘comfort zone’ keeps it as innovative and relevant as possible.
Robert Kiyosaki – The Business Of The 21st Century Network Marketing
The Business Of The 21st Century – Network Marketing – MLM.
For the past ten years, Robert Kiyosaki has devoted his life to finding the most effective and practical ways to help people transform their lives in the 21st century by learning how to build genuine wealth, Through Network Marketing / MLM.
Robert has come across one business model that he believes holds the greatest promise for the largest number of people to get control of their financial lives, their futures, and their destinies.
If you’re worried about losing your job through down-sizing, or just want to take charge of your future by taking control of your income source, you need The Business of the 21st Century!
The Samsung businesses you don’t know
Known for its smartphones, the electronics giant also makes military hardware, apartments, ships and operates a Korean amusement park.
Cameron Russell: Looks aren’t everything. Believe me, I’m a model.
Cameron Russell admits she won “a genetic lottery”: she’s tall, pretty and an underwear model. But don’t judge her by her looks. In this fearless talk, she takes a wry look at the industry that had her looking highly seductive at barely 16-years-old.
Cameron Russell has stomped the runways for Victoria’s Secret and Chanel, and has appeared in many magazines. But she is much more than just a pretty face.
WHY YOU SHOULD LISTEN TO HER?
Cameron Russell has spent the last decade modeling. A Victoria’s Secret favorite, she has appeared in multiple international editions of Vogue as well as in ads for brands like Ralph Lauren and Benetton. But she feels at her core that image isn’t everything.
Cameron runs the blog ArtRoots.info, which is dedicated to covering grassroots public art and political power. She also experiments with creating street art herself. In addition, Cameron is the director of The Big Bad Lab, which creates participatory art that aims to include people in radical demonstrations of positive social change.
Is Your Business Card a Bore?
In this brief 2 minute video, Creative Communications Strategist Victoria Labalme shares tips for turning a boring business card into a unique and memorable souvenir. From her groundbreaking series, “Stage & Screen Secrets to Transform Your Business”, Victoria shares with you some festive, invaluable insights. Great for sales, entrepreneurs and anyone who’s got an ounce of creativity in their bones…which is YOU. Creativity, innovation, communication, speaker coaching and keynote speaking.