Aston Martin is pushing into consumer products from decorated apartments to handbags, as the British manufacturer shifts sights from rival Ferrari to the likes of Hermes. A new store in London’s exclusive Mayfair district is Aston Martin’s biggest effort yet to establish the brand as a purveyor of all things luxury. While the shop offers ornamental bowls, £3,000 ($4,000) baby strollers and £15,000 crocodile-skin bags, its ambitions go far beyond that. Photographs by Chris Ratcliffe/Bloomberg

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