Home » About Our Family Office » our strategic network » Our Network’s Family Wealth Expert: Franco Lombardo

Our Network’s Family Wealth Expert: Franco Lombardo

Creating effective family governance and decision-making processes today are so essential for your family’s prosperity tomorrow.

Your legacy is more than monetary assets. Veritage’s process addresses how to transfer wealth in all dimensions – values aswell as valuables. Give your heirs the benefits of effective communicationand trust through Veritage’s Authentic Family Wealthcare process.

Learn how to reinforce a culture of entrepreneurship. Avoid competition and rivalry in succession planning. Help your beneficiaries agree on leadership development and philanthropy strategies.

We work closely with you to define core values for multi-generational families and identify accountabilities for the family enterprise. Equip the people you love with the ability to harness their passion, time and commitment in ways that will benefit the long-term success of the whole family.

Meet our Network Expert:

“After several years working as a wealth advisor, I began to notice an emerging pattern in my clients. Despite the fact that most of the people and families I work with are wealthy by most standards, they were finding themselves trapped by their fears and beliefs about money. Although they weren’t limited by the usual concerns about money, they had many excuses, mostly financial, as to why they couldn’t live their dreams. Eventually I learned that wealth is a state of mind. Rich or poor, money can be just one more excuse not to get on with life.”

Franco Lombardo is in his second decade as a family wealth advisor. He has enormous passion for helping clients and their families re-define wealth by discovering the critical relationship between one’s Money Motto® and personal values. Franco’s practical facilitation supports people in the process of recognizing their dreams and making them real. A highly energetic wealth coach and inspirational speaker, he has helped many by sharing his own stories of challenge and success around money.

Before becoming the co-founder and Managing Director of Veritage, Franco gained over twenty years experience advising and consulting on the psychology of money and in assisting families on how it relates to their circumstances. His career started as a financial advisor in Western Canada prior to evolving into a full time consultant. He is the author of three books: Life after Wealth®: When is Enough, Enough?, Money Motto®: The Path to Authentic Wealth® and Great White Elephant: Why Rich Kids Hate their Parents!TM.

Franco has spoken to CICA (the Canadian Institute of Chartered Accountants) on succession planning, The Family Office Association, CAFÉ (The Canadian Association of Family Enterprise), YPO (Young Presidents Organization) and Vistage (an organization serving the needs of CEOs around the world). He has appeared as a guest speaker on national television on BNN’s “Money Talks” and Global Television’s “The Morning Show”.

Franco is considered to be a leading expert on the issues of the psychology of money, and how it affects family interaction and wealth legacy. He continues to be quoted and has written articles for various magazines and newspapers.


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