Lugen Family Office is a North American ambassador for Strategy613, an advisory firm focused on providing effective, innovative and customized solutions for their clients. Strategy613 serves international corporates looking to expand operations in Asia, China and Thailand in particular; as well as Asian corporates seeking opportunities outside its natural borders. Lugen Family office has entered into a special relationship to work with strategy613 in finding appropriate projects in North America.
Joe Horn founded Strategy613 in 2001. Joe’s mother, and Strategy613′s Chairperson, Sirin Phathanothai, spent her whole life close to decision-makers and leaders in both China and Thailand. Now with Strategy613, this special relationship is carrying on into the third generation.
The Special Relationship
The relationship between Strategy613’s founder, Joe Horn, and the leaders of China and Thailand spans three generations. In the 1950’s Joe’s grandfather, Sang Phathanothai, was a close personal advisor to the Thai Prime Minister Field Marshal Pibulsongkram. At the height of the Cold War, he advised the Prime Minister to initiate secret links with the very top level of Chinese leadership (Thailand was at the time under the protective umbrella of the United States). As a token of good intention, he sent two of his children to China to be brought up by the Chinese Premier Zhou Enlai. Joe’s mother, Sirin Phathanothai, was raised by the Premier for 13 years, until the Cultural Revolution.
For nearly 40 years, Sirin has acted as a bridge between the political and business leaders of China and Thailand, as well as those of Europe, the US, and the Middle East. She has successfully paved the way for many high-level state visits, and introduced many foreign banks and corporates to China since the late 1970’s.
Through Strategy613 Joe has continued and expanded this special relationship.
- Mergers and acquisitions;
- Fund raising for Asian corporates in international markets;
- Structuring joint ventures between local and foreign parties;
- Building business models and advising international corporates on their best strategies in Asia;
- Conducting financial market analysis, negotiations, due diligence and legal documentation.
Meet the Strategy613 Experts:
Joe Horn is the founder and CEO of Strategy613. Joe holds a Bachelor’s degree in Mathematics from Oxford University and a Master’s degree in Pure Mathematics from Cambridge University. After graduation, Joe joined Deutsche Morgan Grenfell in Singapore and later Merrill Lynch in Hong Kong. Since founding Strategy613, Joe has established himself as one of the foremost business and finance advisors in China. In addition to English, Joe is also fluent in Chinese, French and Thai.
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