Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)
Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)
Green (Create) Characteristics:
–Visionary thinkers
–Big-picture thinkers and experimenters
–Surrounded by diverse people
–Quick and charismatic
–Short attention span / unfinished projects
–Reliance on predictions and forecasts
–Ignore rules (hard to manage)
–Unique/ Individual/ Different
–Embrace diversity and work with outside organizations
–Constant novel / new experimentation
–Inattention to detail
Green (Create) Optimal Environments:
–Multiple stimulating projects
–Flexible (and free of direction and management)
–Unorthodox work schedule
–”Greenhouse” funds in budget
–Independent and group scenarios
Companies with Green (Create) Characteristics:
–Pixar
–Apple
–Genentech
