Archive for January 3rd, 2013

 
  • If you want to live a happy life, tie it to a goal, not to people or objects – Albert Einstein

    If you want to live a happy life, tie it to a goal, not to people or objects – Albert Einstein  

     
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  • The expert in anything was once a beginner

    The expert in anything was once a beginner

     
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  • Fun is the Future: Mastering Gamification

    Fun is the Future: Mastering Gamification Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit. GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder  

     
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  • Jeff DeGraff – Competing Values Framework

    Jeff DeGraff – Competing Values Framework Yellow (Part 1) Jeff DeGraff Explains the Competing Values Framework – “Collaborate” – at an Executive MBA program at the Ross Business School, University of Michigan Blue (Part 2) Red (Part 3) Green (Part 4)  

     
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  • Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create)

    Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create) Jeff DeGraff: Breakthrough Innovation and Organic Growth (Create) Green (Create) Characteristics: –Visionary thinkers –Big-picture thinkers and experimenters –Surrounded by diverse people –Quick and charismatic —Short attention span / unfinished projects –Reliance on predictions and forecasts –Ignore rules (hard to manage) –Unique/ Individual/ Different —Embrace diversity and work with outside organizations –Constant novel / new experimentation –Inattention to detail Green (Create) Optimal Environments: –Multiple stimulating projects –Flexible (and free of direction and management) –Unorthodox work schedule –“Greenhouse” funds in budget —Independent and group scenarios Companies with Green (Create) Characteristics: –Pixar –Apple —Genentech  

     
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  • Jeff DeGraff: Organizational Culture and Competency (Collaborate / Yellow)

    Jeff DeGraff: Organizational Culture and Competency (Collaborate / Yellow) Jeff DeGraff, Dean of Innovation Organizational Culture and Competency (Collaborate / Yellow)

     
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  • Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue)

    Jeff DeGraff: Revenue, Profits, and Speed (Compete / Blue) Jeff DeGraff, Dean of Innovation Revenue, Profits, and Speed (Compete / Blue) Now let’s talk about the compete quadrant or the blue quadrant which is all about revenue and it’s all about going really fast. Well, being a business school professor I could tell you a lot about this quadrant because that’s what we train MBAs to be, right? They’re these kind of hard charging, look for the money, find it, show the revenue, pay the shareholders, get after it. Well these people are very goal and action oriented. It’s all about getting after it right now and they’re very much impatient. They’re very matter-of-fact. They’re very aggressive. They’re extremely competitive so everything is kind of a race with each other. They’re very decisive so they don’t take a lot of time to make decisions and they’re very challenging.  

     
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  • Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red)

    Jeff DeGraff: Large Scale Efficiency and Replicable Quality (Control / Red) Jeff DeGraff, Dean of Innovation –Now let’s take a look at the control position, the control competency, the control culture. Let’s look at the type of leaders, workplaces and practices that we need in order to create that incremental form of innovation that’s highly optimized. Remember, we’re looking for efficiency here and quality here. It’s going to be highly optimized so it’s not going to be radical innovation but there’s gonna be almost no risk in this form of innovation in the red position which is the opposite of the green position.  

     
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