Nicolas Roope is a founder and creative director of Poke London (pokelondon.com), one of the top digital advertising agencies in the world. He adheres to the principle that instead of advertising the brand should communicate by the „thing”. Whether they are useful or just fun. In particular, they cannot be boring or annoying. In his free time, Nicolas is also the founder and creative director of Hulger (hulger.com) focusing on innovative product design.
Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions about brand growth, competition, loyalty, advertising and price promotions.
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company. Rohit teaches Global Communications at Georgetown University and is a frequent and “non-obvious” keynote speaker on marketing and business at events around the world.
Peter Sells delivers a talk on Marketing Behaviour